Sep 4, 2023
S2 E35 - How Automation Drives Efficiency and Fosters Customer Relationships: Aloisio Bacchetti, Schneider Electric
Building and maintaining good customer relations is critical in the world of B2B e-commerce. But how can you ensure that you maintain credibility and trust, all while serving a range of customers, each with a unique set of needs and expectations?
In this episode, Arno is joined by Aloisio Bacchetti, Global Program Manager at Schneider Electric. Aloisio's extensive experience in digital transformation comes to the fore as he delves into this subject, offering a great handful of insights and best practices.
A single line of order input by a salesperson consumes an average of 30 seconds and very often B2B order can include hundreds of such lines. This leads to wasting time on low-value tasks and takes off time from tasks that could bring more revenue to the business such as new customer acquisition or upsell. During the episode, Aloisio explains the advantages of automating such processes, and how to handle internal resistance by showing the employees the mutual benefits of automating these processes that extend not only to them but also resonate positively with customers.
Tune in to learn about:
* How to deal with internal e-commerce resistance
* How to measure the success of an online self-service tool
* Why optimizing efficiency matters and how it can increase both customer and employee satisfaction
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