Software Social
Michele Hansen & Colleen Schnettler
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Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
Available episodes
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3 days ago
174 ALL-POINTS BULLETIN
Time to call both of your Senators and your Representative to get fixing 174 on the priorities before the end of the year. This is especially critical if you're in:
* Idaho
* Illinois
* Kentucky
* Montana
* New York
* Ohio
* Oregon
* Pennsylvania
* South Dakota
* Tennessee
* Washington
Look up their phone numbers: https://ssballiance.org/
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4 days ago
Side Projects as Insurance Policies
Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events.
Subscribe to Multithreaded Income!
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Nov 21, 2023
ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse
Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more.
Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/
+ Recommended book on parenting kids with ADHD: ADD Superparenting
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Oct 23, 2023
Section 174 Update: Sign the new letter!
Sign the National Association of Manufacturers letter! https://ssballiance.org/
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Sep 9, 2023
Can the R&D Tax Credit Offset the Section 174 Changes?
The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more.
Learn more:
* What is the R&D Tax Credit?
* IRS R&D Tax Credit rules
Please note: This podcast is for informational purposes only and is not tax advice. Talk to your tax preparer for advice about your specific situation.
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Apr 18, 2023
The letter to Congress has been sent! Here's what comes next.
CNBC article: https://www.cnbc.com/2023/04/18/software-firms-face-huge-tax-bills-that-threaten-tech-startup-survival.html
Politico Morning Tax: https://twitter.com/mjwhansen/status/1648329709774684165
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Apr 7, 2023
Keep Calm and Carry On
Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl.
Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters:
Corey's newsletter: https://www.corey.co/
Justin's newsletter: https://justinjackson.ca/newsletter
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Apr 4, 2023
Numbers Update + Chat with Landon and Kyle
Numbers update on the letter to Congress + crossover with Made with Grit.
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Mar 29, 2023
It's me, hi. It's the problem, it's Section 174
An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/
Tweet thread FAQ on Section 174: https://twitter.com/mjwhansen/status/1640696365637419008
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Jan 3, 2023
What 2023 Brings for Colleen, Michele, and This Show
Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.
Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,the annoyingly pragmatic founder
* Ben from Consent Kit
* John from Credo and EditorNinja
* Cam Sloan
* Michael Koper of Nusii Proposals
* Chris from Urlbox
* Caeli of Tosslet
* Greg Park from TraitLab
* Adam from Rails Autoscale
* Lana and Alex from Recapsy
* Joe Masilotti of railsdevs.com
* Proud MaMa from Oplnet, LLC
* Anna from Kradl
* Moncef from Ruby on Mac
* Steve of Be Inclusive
* Simon Bennett of SnapShooter Backups
* Josh Smith of Keyhero.io
* Jesper Christiansen of FormBackend
* Matthew Wojtowicz of WorkCited
* Chris of Jetboost.io
* Daryl Shannon of Docamatic
* Larabelles - a community for Laravel developers under-represented due to their gender
* Brendon from Feederloop
* Pascal from sharpen.page
* Lynn Romich from Konbini
* Arvid Kahl
* James Sowers from Castaway.fm
* Jessica Malnik
* Damian Moore of Audio Audit Podcast Checker
* Eldon from NodleStudios
* Mitchell Davis from RecruitKit
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Dec 27, 2022
The Forcing Function Episode: Launch Christian Genco's New SaaS
Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it?
Follow Christian! https://twitter.com/cgenco
Check out TheVideoClipper: https://thevideoclipper.com/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show!
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin J…
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Dec 20, 2022
Reflecting on 2022
Michele and Colleen reflect on the year.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show <3
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,the annoyingly pragmatic founder
*…
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Dec 13, 2022
Culture + Feedback = ???
Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Mat…
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Dec 6, 2022
TinySeed, TinyConf
Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train…
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Nov 29, 2022
Listing on MicroAcquire
Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
New supporters!
* Lynn Romich from Konbini
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from…
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Nov 22, 2022
The Hammerstone Podcast is back
Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
* Lynn Romich from Konbini
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appoin…
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Nov 15, 2022
Qualitative and Quantitative Data
Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
New supporters!
* Brendon from Feederloop
* Pascal from sharpen.page
* Lynn Romich from Konbini
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Se…
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Nov 8, 2022
TinySeed!
Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
Special thanks to our new supporters!
* Brendon from Feederloop
* Pascal from sharpen.page
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines…
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Nov 1, 2022
Getting Into Public Speaking as a Developer
Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming.
Follow Benedicte on Twitter! https://twitter.com/raae
Benedicte's website: https://queen.raae.codes/
StreamYard: https://streamyard.com/
A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/
This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/
The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin…
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Oct 25, 2022
Sick Leave for Indie Founders?
Should indie founders take sick leave? Michele and Colleen discuss.
A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/
This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/
The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright B…
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Oct 18, 2022
Competitive Advantage and Moats for Small SaaSes, Part 2
Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.
Recommended reading on competitive advantages: The Little Book That Builds Wealth
A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/
This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/
The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters
*…
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Oct 11, 2022
Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Hovercode and Rocket Gems
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fa…
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Oct 4, 2022
Refine Update with Aaron and Colleen
Aaron Francis, Colleen's co-founder, swings by to chat about Refine.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor…
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Sep 27, 2022
Super Pumped (aka The Saturday Edition)
Four things Colleen is super pumped about... and one thing she's not.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor…
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Sep 20, 2022
Sprinting a Marathon
Colleen and Michele both have a lot going on.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso System…
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Sep 13, 2022
Hairy Projects and Heat Waves
Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver…
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Sep 6, 2022
Distribution vs Marketing
Colleen's in go mode for Refine.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richar…
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Aug 30, 2022
One Weekly Win
Colleen shares the secret to her recent productivity.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Cors…
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Aug 23, 2022
The One Where Colleen Goes to LA and Michele Looks at Haybales
Should indie entrepreneurs take advice from VC-track folks?
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex o…
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Aug 16, 2022
That's the Job
Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack E…
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Aug 9, 2022
Work vs Life vs Everything Else
Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew…
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Aug 4, 2022
Bonus: Pre-Episode Banter for 8/9/22
Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.
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Aug 2, 2022
Colleen vs the Cliff
It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
*…
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Jul 26, 2022
Starting a Business - Even When Your Family Doesn't Want You To
Follow Lucie! https://twitter.com/LucieBaratte
Check out Logology: https://www.logology.co/
See her husband Dagobert's memes: https://twitter.com/dagorenouf
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics…
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Jul 19, 2022
Vision and Empathy with Lucie Baratte of Logology
Follow Lucie! https://twitter.com/LucieBaratte
Check out Logology: https://www.logology.co/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet…
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Jul 12, 2022
What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron
Check out Hammerstone here!
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard fr…
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Jul 5, 2022
From Side Project to Full Time with Damon Chen and Michael Rouveure
This episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in profitable businesses that want to maximize their chances of success and build for the long-term. Calm Fund was founded by an exited indie SaaS founder, Tyler Tringas. Michele Hansen is one of the many indie SaaS founders who are investors/mentors in Calm Fund.
You can learn more about Calm Fund at https://calmfund.com/ and apply for funding at https://apply.calmfund.com/, no warm intro needed.
Follow Damon: https://twitter.com/damengchen
Follow Michael: https://twitter.com/MichaelRouveure
Follow Calm Fund: https://twitter.com/calmfund
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Jun 28, 2022
When Should You Let People Pay You?
Follow Vic! https://twitter.com/VicVijayakumar
EveryOak, Vic's preschool communications SaaS: https://www.everyoak.com/
Try out HeyTexting: https://www.heytexting.com/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Team Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom…
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Jun 21, 2022
Q&A!
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,…
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Jun 14, 2022
Sales Mode
Check out The Art of Product Podcast and Default Alive.
And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* And Mike from Gently Used Domains, who has a nice personality
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* J…
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Jun 7, 2022
101 Episodes!
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,the annoyingly pragmatic founde…
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May 31, 2022
The One Where the WiFi Goes Out
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,the annoyingly pragmatic founde…
playlist_add
May 24, 2022
Betting on Multiple Horses with Dan Rowden and James McKinven
Follow Dan! https://twitter.com/dr
See all of Dan's businesses: https://danrowden.com/
Follow James! https://twitter.com/jmckinven
See all of James' businesses: https://jamesmckinven.com/
Listen to No More Mondays: https://nomoremondays.fm/
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, Meg…
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May 17, 2022
The Water Bowl of Sorrow
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems
* Richard from Stunning
* Josh,the annoyingly pragmatic founde…
playlist_add
May 10, 2022
Be a Champion with Zuzana Kunckova, Founder of Larabelles
Follow Zuzana on Twitter. Zuzana's website.
Check out Larabelles.
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems…
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May 3, 2022
Launching, Back to the Future Style
Check out Colleen's new product, Refine: https://hammerstone.dev
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.
* Chris from Chipper CI
* The Daringly Handsome Kevin Griffin
* Mike from Gently Used Domains
* Dave from Recut
* Max of OnlineOrNot
* Stefan from Talk to Stefan
* Brendan Andrade of Bright Bits
* Aaron from Tuple
* Alex Hillman from The Tiny MBA
* Ramy from Memo.fm
* Jane and Benedikt from Userlist
* Kendall Morgan
* Ruben Gamez of SignWell
* Corey Haines of SwipeWell
* Mike Wade of Crowd Sentry
* Nate Ritter of Room Steals
* Anna Maste of Subscribe Sense
* Geoff Roberts from Outseta
* Justin Jackson, MegaMaker
* Jack Ellis and Paul Jarvis from Fathom Analytics
* Matthew from Appointment Reminder
* Andrew Culver at Bullet Train
* John Kostor
* Alex of Corso Systems…
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Apr 26, 2022
Positioning for Maximum Impact with Zach Goldie
Check out Zach's website: https://www.zachgoldie.com
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Apr 19, 2022
Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ
Follow Adam: https://twitter.com/adampallozzi
Check out Adam's new business, SleepHQ: https://sleephq.com
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Apr 12, 2022
Don't Forget to Sell What You Have
This episode of Software Social is brought to you by Bento. Bento is an email marketing and automation company for more technical-minded marketers. If you're using drip MailChimp or Active Campaign, but wish it was a bit more developer-friendly, Bento's the email product for you. With libraries for Ruby, Laravel, Node, and JavaScript, Bento can help you create your dream customer journey.
Plus, you get access to an amazing community on Discord where you'll get direct access to Jesse and his team. You might say it's friendly developer-friendly email marketing, and Jesse's happy to help anyone tighten up their marketing in a free session. Just go to bentonow.com, hit book a demo, and mention Software Social.
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Apr 5, 2022
Sales for Founders with Ben Orenstein, Co-Founder of Tuple
Follow Ben: https://twitter.com/r00k
Check out Tuple: https://tuple.app
Did your latest AWS bill give you a heart attack?
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Start a 30-day free trial today! No credit card is required to get started at CloudForecast.io.
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Mar 29, 2022
From Learning to Code to Llamas
Follow Marie: https://twitter.com/threehourcoffee
Check out Llama Life: https://twitter.com/llamalifeco
Check out Marie's learn to code YouTube recommendations:
JavaScript 30 by Wes Bos
Dev Ed
Traversy Media
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flightcontrol is a new deployment platform by the creator of Blitz.js that solves the age-old Heroku vs AWS tradeoff by bringing the Heroku-style developer experience natively to AWS. The beauty of Flightcontrol is that it doesn’t require any AWS skills, but since it deploys to your AWS account, you have the ability to inspect and tweak anything should the need arise. Flightcontrol works with any language or framework. It supports servers, static sites, and databases. Sign up at Flightcontrol.dev and use the code SoftwareSocial to get 20% off your first 3 months.
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Mar 22, 2022
Less Codesy Stuff, More Salesy Stuff
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flightcontrol is a new deployment platform by the creator of Blitz.js that solves the age-old Heroku vs AWS tradeoff by bringing the Heroku-style developer experience natively to AWS. The beauty of Flightcontrol is that it doesn’t require any AWS skills, but since it deploys to your AWS account, you have the ability to inspect and tweak anything should the need arise. Flightcontrol works with any language or framework. It supports servers, static sites, and databases. Sign up at Flightcontrol.dev and use the code SoftwareSocial to get 20% off your first 3 months.
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Mar 15, 2022
Raising a Business and Family with Anna Maste
Follow Anna: https://twitter.com/skulegirl
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flightcontrol is a new deployment platform by the creator of Blitz.js that solves the age-old Heroku vs AWS tradeoff by bringing the Heroku-style developer experience natively to AWS. The beauty of Flightcontrol is that it doesn’t require any AWS skills, but since it deploys to your AWS account, you have the ability to inspect and tweak anything should the need arise. Flightcontrol works with any language or framework. It supports servers, static sites, and databases. Sign up at Flightcontrol.dev and use the code SoftwareSocial to get 20% off your first 3 months.
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Mar 8, 2022
Finding Your Career Niche with Nate Berkopec
Nate's website: speedshop.co
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flightcontrol is a new deployment platform by the creator of Blitz.js that solves the age-old Heroku vs AWS tradeoff by bringing the Heroku-style developer experience natively to AWS. The beauty of Flightcontrol is that it doesn’t require any AWS skills, but since it deploys to your AWS account, you have the ability to inspect and tweak anything should the need arise. Flightcontrol works with any language or framework. It supports servers, static sites, and databases. Sign up at Flightcontrol.dev and use the code SoftwareSocial to get 20% off your first 3 months.
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Mar 2, 2022
Special episode: Two additional ways you can help Ukraine
List of Ukrainian indie businesses/OSS contributors/creators to support: https://ukrainianweb.biz/
Donate to World Central Kitchen: https://donate.wck.org/ and let Michele know your donation is part of her matching campaign (michele@deployempathy.com)
This is intended as *additional* help in addition to the many other places to donate to help Ukraine and the Ukrainian people, rather than instead of those efforts.
Michele Hansen 0:00
Hey, everyone, it's Michele here with a, yeah, I guess a special message on the Ukraine situation. So, like everyone around the world, we have been horrified by what is going on there, and trying to do whatever we can to help.
And so I just wanted to update you on two really quick things that that are ways that you can help as well.
So the first one is, is pulling together a list of Ukrainian indie businesses. As we know, there's a lot of developers and designers and people in our community, not not not just in our sort of global human community, but r…
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Mar 1, 2022
The Business of This Podcast
This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol. Flightcontrol is a new deployment platform by the creator of Blitz.js that solves the age-old Heroku vs AWS tradeoff by bringing the Heroku-style developer experience natively to AWS. The beauty of Flightcontrol is that it doesn’t require any AWS skills, but since it deploys to your AWS account, you have the ability to inspect and tweak anything should the need arise. Flightcontrol works with any language or framework. It supports servers, static sites, and databases. Sign up at Flightcontrol.dev and use the code SoftwareSocial to get 20% off your first 3 months.
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Feb 22, 2022
How to Use Twitter Effectively (feat. Arvid Kahl)
Follow Arvid: https://twitter.com/arvidkahl
Arvid's Twitter course: https://www.findyourfollowing.com/
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
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Feb 15, 2022
Workshopping Pay-As-You-Go Failed Payments
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
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Feb 8, 2022
Selling a Business and Scaling Another Amidst Tragedy
Read the post Jesse mentions about his daughter Leia: https://jessehanley.com/blog/2021
Follow Jesse: https://twitter.com/jessethanley
Check out Bento: https://bentonow.com/
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
Michele Hansen 0:03
Hey, welcome back to so…
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Feb 1, 2022
From Bodybuilder to SaaS Founder
Follow Jesse: https://twitter.com/jessethanley
Check out Bento: https://bentonow.com/
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
AUTOMATED TRANSCRIPT
Michele Hansen 0:00
Hey everyone, I'm so excited. I have our friend Jesse Hanley from bento here with us toda…
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Jan 25, 2022
Redefining Success with Chris Spagnuolo of Jetboost
Follow Chris: https://twitter.com/c_spags
Check out JetBoost: https://www.jetboost.io/
Listen to Default Alive: https://www.defaultalive.fm/
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
playlist_add
Jan 17, 2022
January Blues and easy wins
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
playlist_add
Jan 11, 2022
Learning How to Interview Customers: A Conversation with Jonathan Markwell
Listen to Empathy Deployed! https://empathydeployed.com/
Follow Jonathan! https://twitter.com/jot
This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs.
TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back.
See how you can turn translation from a hassle into a breeze at TranslateCI.com.
AUTOMATED TRANSCRIPT
Michele Hansen 0:01
Hey, everyone, I am super excited to have a guest with me today. Jonathan Ma…
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Jan 4, 2022
From Side Project to $6M ARR
Colleen and Michele chat with Nick Zadrozny, Founder and CEO of Bonsai.
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Dec 28, 2021
It's Been a Year
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
AUTOMATED TRANSCRIPT
Colleen Schnettler 0:02
Hey, Colleen, hey, Michelle. Good morning.
Michele Hansen 0:43
It's been a year. Oh,
Colleen Schnettler 0:45
it has been a year. Yes.
Michele Hansen 0:48
2020. Part Two. Okay. 2021. Part two is coming to a close
Colleen Schnettler 0:56
eye. That is hard to believe, isn't it?
Michele Hansen 0:59
Yeah. And so…
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Dec 21, 2021
Enterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRock
Follow Josh! https://twitter.com/jlogic
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
Michele Hansen 0:36
Hey, everyone, welcome back to software social, Colleen and I have a friend joining us today. We have Josh whoa here with us. Josh is founder of Referral Rock, which is referral software. They've been around since 2015. Also in the north, a million air club and have 16 employees. And Josh is also c…
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Dec 13, 2021
Marketing for SaaS Founders with Corey Haines of Swipe Files
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
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Dec 7, 2021
Using Atomic Habits to Get Through Burnout
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
Michele Hansen
Hey, Colleen,
Colleen Schnettler
good morning, Michelle.
Michele Hansen 0:45
How are you?
Colleen Schnettler 0:47
I'm doing great. How are you?
Michele Hansen 0:49
I am I'm working working through stuff.
Colleen Schnettler 0:52
Okay, can I start with the funny story? Sure. Our listeners. Okay. So if you listen to our podcast about Michell…
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Nov 30, 2021
Solving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet Tools
Follow Jordan! https://twitter.com/jdnoc
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
AUTOMATED TRANSCRIPT
Colleen Schnettler 0:02
Every doctor is concerned about your vital signs. But a good doctor cares about your overall health. Your website deserves the same care. And Hey check it is here to help. Hey check it is a website performance monitoring and optimization tool. It goes beyond just core web…
playlist_add
Nov 23, 2021
So This Is Burnout
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
AUTOMATED TRANSCRIPT
Colleen Schnettler 0:00
Good morning, Michelle. Hey, Colleen, it's early here in California. But I am here for you.
Michele Hansen 0:42
It's late here in Denmark, it is dark. It is not even five.
Unknown Speaker 0:47
My goodness.
Colleen Schnettler 0:48
So I think this week, I would like to talk to something I talk about something a…
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Nov 16, 2021
Using Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of Summit
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
AUTOMATED TRANSCRIPT
Michele Hansen 0:00
Hey, welcome back to software social, I am super excited to have a guest with me this week. It is Matt wensing, who is founder of Summit, which is a tool for financial modeling. Previously, he was founder of risk pulse, which was acquired in 2019, which was an enterprise SAS. I'm also the co host of out of beta. Matt…
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Nov 9, 2021
Founder Summit Takeaways
Follow the speakers we mentioned!
David Sherry: https://twitter.com/_brandswell
Itamar Marani: https://twitter.com/itamarmarani
Colleen Schnettler 0:00
Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help
- Hey Check It is a website performance monitoring and optimization tool
- Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience
- Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize, spelling and grammar checking, custom sitemaps, and a number of various tools to help you
Start a free trial today at heycheckit.com
AUTOMATED TRANSCRIPT
Michele Hansen 0:35
Hey, Colleen.
Colleen Schnettler 0:37
Good morning, Michelle.
Michele Hansen 0:39
It's so nice to see your face again, after seeing it in person. Last off at found…
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Nov 2, 2021
A Conversation with Kevin Sahin, Co-Founder of ScrapingBee
Follow Kevin! https://twitter.com/SahinKevin
Check out ScrapingBee: https://www.scrapingbee.com/
AUTOMATED TRANSCRIPT
Colleen Schnettler 0:00
This episode of Software Social is sponsored by Hey Check It. Does your website performance keep you up at night? The creators behind Hey Check It started it for this very reason—peace of mind about their sites and the sites they manage. Hey Check It is a website performance monitoring and suggestion tool focused on SEO, accessibility, uptime, site speed and content. It includes AI-generated SEO, data, spelling and grammar checking, custom sitemaps, and a number of other tools. If you're managing multiple websites, check their agency plans with public facing dashboards to meet your clients' needs. Start a free trial today at HeyCheckIt.com
Michele Hansen 0:39
Hey, welcome back to Software Social. We're doing another interview this week. I am so excited to have Kevin Sahin with me. He is co-founder of ScrapingBee. Kevin, welcome to software s…
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Oct 26, 2021
A Conversation with Rosie Sherry
Follow Rosie! https://twitter.com/rosiesherry
Check out Rosieland: https://rosie.land/
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Hey, welcome back to software social. I am so excited this week to have with us the woman the myth, the legend, Rosie Sherry. Hello. So excited to have you. So you were I founder of Ministry of Testing, lead community at Indie Hackers,…
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Oct 19, 2021
Getting Meta
MIchele: This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Colleen: Hello, Michelle.
MIchele: I feel like it's been awhile.
Colleen: It has been a while. It's been a few weeks. I
MIchele: Yeah. But like, so we haven't really liked formally talked or not formally, but, you know, but we have been like, I feel like we have been talking constantly about this podcast for the past couple of we…
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Oct 12, 2021
Deploy Empathy Audiobook Podcast Preview
Go to deployempathy.com to buy the audiobook private podcast, physical book, or ebook!
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
AUTOMATED TRANSCRIPT
Michele Hansen 0:01
Hey, everyone, Michele here. Colleen is at a conference this week. So doing something a little bit different this week and wanted to give you a preview of the audio book podcast for Deploy Empathy. So as I've kind…
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Oct 5, 2021
To Freemium, or Not to Freemium
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Colleen:
So Michelle, last time we spoke, you were rapidly approaching selling 500 books. So we'd love an update on the status of the book.
Michele: Drum roll, please. As of today 567 copies,
Colleen: Wow. That's amazing. Congratulations.
Michele: I'm, I'm pretty pretty excited about.
Colleen: Yeah. That's spectacula…
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Sep 28, 2021
Taking on Amazon...and winning?
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Colleen: Welcome back software, social listeners, Colleen here, and I am super excited to bring you a special guest today. Today on the podcast we have Nadia the founder of story graph. Story graph is a site that helps you track your reading and choose your neck next book based on your mood, mood, and your favorite topics…
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Sep 21, 2021
Software Social University?
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Colleen Schnettler 0:51
So Michelle, how are things going with your book tour?
Michele Hansen 0:54
So the book tour itself is going well, I did indie hackers build your SAS searching for SAS one end product? I just recorded another one. yesterday. No, no, no, today? No, that was I feel like I'm doing a lot with it. Becau…
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Sep 14, 2021
A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours
Send Cam some love and support! https://twitter.com/SloanCam
Check out Hopscotch: https://hopscotch.club/
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.
Michele Hansen 0:01
So today, I'm so excited we have a friend joining us, Cam Sloane. Hello, Cam. So we invited you on today because you had tweeted the other day about how you're kind of feeling stuck right now. And…
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Sep 7, 2021
Just Tell People About The Thing You Made
Listen to the latest from Michele's podcast book tour!
Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/
One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/
Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansen
Michele Hansen 0:01
This episode of Software Social is brought to you by Reform.
As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.
Here's how Reform is different:
- Your brand shines through, not Reform's
- It's accessible out-of-the-box
... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time
Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.
Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "socia…
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Aug 31, 2021
Everything Is Happening
Michele Hansen 0:00
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/
When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?
Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track.
And Noko makes it frictionless to give yourself good data, too — you can even log time directly from your Github commit messages.
Try Noko today and save 15% off every plan, forever. Visit Nokotime.com/SocialPod to start making your time work for you.
Colleen Schnettler 0:52
Michele, it's so good to talk to you. So I have been following some of the things you've been tweeting about recently, and I saw that you did a Product Hunt launch for the book.
Michele Hansen 1:05
Yeah.
Colleen Schnettler 1:06
Tell us about that was quite a ro…
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Aug 24, 2021
Struggle and Sponsors: A Conversation with Adam Hill, Creator of Django Unicorn
Check out Django Unicorn! https://www.django-unicorn.com/
Follow Adam on Twitter: https://twitter.com/adamghill
Michele Hansen 0:00
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/
When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?
Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track.
And Noko makes it frictionless to give yourself good data, too — you can even log time directly from your Github commit messages.
Try Noko today and save 15% off every plan, forever. Visit Nokotime.com/SocialPod to start making your time work for you.
Hey, everyone, welcome back to software social. So as you heard last week, Colleen joined the Hammerstone team. And she also just started a job recently. And she just moved…
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Aug 17, 2021
Decisions, Decisions Part 2: Colleen Takes the Plunge
Check out Hammerstone! http://hammerstone.dev/
Michele Hansen 0:00
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/
When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?
Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track.
And Noko makes it frictionless to give yourself good data, too — you can even log time directly from your Github commit messages.
Try Noko today and save 15% off every plan, forever. Visit Nokotime.com/SocialPod to start making your time work for you.
Hey, everyone. So you may remember a couple of weeks ago, Colleen was facing a big decision about whether she should join an exciting project that some of her friends had started. So I'm here to tell you today that Colleen did decide to jo…
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Aug 10, 2021
Breaking 200
Buy Michele's book! https://deployempathy.com/
Michele Hansen 0:00
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/
When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay?
Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track.
And Noko makes it frictionless to give yourself good data, too — you can even log time directly from your Github commit messages.
Try Noko today and save 15% off every plan, forever. Visit Nokotime.com/SocialPod to start making your time work for you.
Colleen Schnettler 0:51
So Michele, how are things going with the book?
Michele Hansen 0:55
They're going? Um, so I checked the numbers the other day and between the PDF and the paperback and Kindle editions, sold 210 copies so far. Wow.…
playlist_add
Aug 3, 2021
Decisions, Decisions
Buy Michele's book! deployempathy.com
Michele Hansen 0:00
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. When you're bootstrapping on the side, every free moment counts. But do you really know how you're spending those moments? Which days you're most productive? If your product has time sings that just don't pay. Here's one way to find out. Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good data to you can even log time directly from your GitHub commit messages. Try Noko today and save 15% off every plan forever. Visit NokoTime.com/SocialPod to start making your time work for you.
Colleen Schnettler 0:50
So Michele, I went to purchase your book yesterday on Amazon. And I saw that it is the number one new release in business books.
Michele Hansen 1:04
Is this research and development. But yes. And I The crazy thing is is you were the first person to notice like I…
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Jul 27, 2021
It's Happening!
Buy Michele's book!
Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon)
PDF/ePub: deployempathy.com/pdf
Michele Hansen 0:00
This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at orbit.love.
Colleen Schnettler 0:14
Good morning, Michele. Hey,
Michele Hansen 0:17
Hey, how are you?
Colleen Schnettler 0:19
Great. So I hear that you have some new book updates.
Michele Hansen 0:24
Yeah. So we finalized the cover this week. And I just saw, like just today just submitted it to Amazon Kindle Direct Publishing and Ingram Spark, which is another self publishing print on demand platform and filed for the copyright. So things are happening.
Colleen Schnettler 0:47
That's exciting.
Michele Hansen 0:51
Yeah, you know, I was thinking about our conversation last week, and how you were talking about how you felt like you weren't…
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Jul 20, 2021
When Is It Time to Move On?
Michele Hansen 0:00
This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at Orbit.love.
Michele Hansen
Hey, Colleen.
Colleen Schnettler 0:15
Hey, Michele. Good morning.
Michele Hansen 0:18
It's been a while.
Colleen Schnettler 0:19
Oh, I know. I've missed your face.
Michele Hansen 0:22
I've missed your face and your voice too.
Colleen Schnettler 0:26
Yeah, I think we haven't recorded in almost a month now.
Michele Hansen 0:29
Yeah.
Colleen Schnettler 0:31
Crazy.
Michele Hansen 0:32
It's been it's an every year in California now.
Colleen Schnettler 0:35
Yes.
Michele Hansen 0:37
And I guess we should catch people up. So the other day we were emailing about what time we should be recording since there is now a nine hour time difference between us. And it occurred to me as we were sort of trying to figure out scheduling and whatnot. I had this sort of thou…
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Jul 13, 2021
Growing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick Reimer
Follow Derrick on Twitter: https://twitter.com/derrickreimer
Check out SavvyCal (which Michele uses and loves, btw): https://savvycal.com/
Colleen Schnettler 0:00
This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community. Grow and measure your community across any platform with Orbit. Find out more at orbit.love.
Hello everyone and welcome back to the Software Social Podcast. I'm your host today Colleen Schnettler. Today I'm very excited to host a special guest, Derrick Reimer. Derrick is a serial maker and has successfully built many products. He's now building SavvyCal. Hey, Derrick, thanks so much for being here. I'm really happy to have you on today.
Derrick Reimer 0:34
Thanks for having me. Yeah, I've been a fan of your guys's podcast since it came out and have enjoyed following along with your respective journeys, and especially as you've been getting simple file upload off the ground. It's pretty exciting stuff.
Colleen Schnettler 0:…
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Jul 6, 2021
Shutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery
Pre-order Michele's book on talking to customers! https://deployempathy.com/order
Marie's course, Notion Mastery: https://notionmastery.com/
Marie's Twitter: https://twitter.com/mariepoulin
Marie's YouTube: https://www.youtube.com/channel/UCKvnOhqTeEgdNt1aJB5mVng
Marie's Instagram: https://www.instagram.com/mariepoulin/
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by Approximated.
If you need to connect custom user domains to your app, Approximated can help. It can route any domain or subdomain to any application, all easily managed with a simple API or web dashboard.
You can have unlimited connected domains automatically secured with SSL certificates for one flat rate.
Website builders, communities and marketplaces all happily use Approximated every day to manage thousands of custom domains for their users.
And it was built by an indie founder just like you, so every support request is handled by a developer who will personally help you out.…
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Jun 29, 2021
Getting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja
Pre-order Michele's book! https://deployempathy.com/order
Follow Nicole on Twitter: https://twitter.com/NicoleBaldinu
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by Recut.
If you make videos or screencasts, Recut could help you cut your editing time by half or more.
Recut removes the awkward pauses, the gaps and the silent parts so you can stop spending hours slicing and dicing with the razor tool.
Recut makes a cut list that you can import into your favorite Mac-based editor, like Adobe Premiere, DaVinci Resolve, Final Cut, or ScreenFlow.
You can get 10% off with the code SoftwareSocial, or download the free trial at GetRecut.com.
Michele Hansen
Hey, welcome back to Software Social. I am so excited about what we have going on today. We have Nicole Baldinu, Co-Founder and COO of WebinarNinja joining us. Welcome, Nicole.
Nicole Baldinu 00:51
Hey, Michele. Thank you. I'm excited to be here.
Michele Hansen 00:54
I'm so excited to have you on…
playlist_add
Jun 22, 2021
Holy Forking Sportsballs
Pre-order Michele's book on talking to customers! https://deployempathy.com/order
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by Fathom Analytics.
Fathom is trusted by thousands of businesses to power their privacy-first website analytics like GitHub, FastMail, Buffer, Tailwind, and so many amazing small businesses, too. For the longest time, website analytics offer was seriously bad. It was hard to understand, time consuming to use, and worse, and exploited visitor data for big tech to profit.
Fathom is website analytics without compromise, easy to use, respectful of digital privacy, and fully compliant with GDPR.
Plus, Fathom's script loads faster than Google Analytics, meaning it's better for SEO. With Fathom, you can see all of your visitors, not just half, because they've pioneered the method to bypass ad blockers without invading privacy.
Fathom also doesn't chase venture capital or need investors. Like my company, Geocodio, they are cust…
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Jun 15, 2021
Sympathy, Empathy, and Solving Problems
Pre-order Michele's book! deployempathy.com/order/
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. Oh Dear does everything they can to help you avoid downtime like scheduled task monitoring, SSL certificate expiration notifications and more. But downtime happens. When it does, it's how you communicate in times of crisis that make the difference. Oh Dear makes it easy to keep your customers up to date during critical times. You can sign up for a 10 day free trial with no credit card required at OhDear.app.
Colleen Schnettler 00:35
So Michele, do you have a,
Michele Hansen 00:38
Hey,
Colleen Schnettler 00:38
Good morning. Do you have a numbers update for us on your book?
Michele Hansen 00:43
I do. So my presale went live about a week and a half ago, when our episode with Sean went live. That was my deadline. And, I've sold 43 copies right now. Yeah, it's kind of exciting. Um, it's not all people I know, wh…
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Jun 8, 2021
Michele's First Numbers Update
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear.
If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers.
A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediately. Everybody has bugs occasionally, but not every company is so responsive to their customers, and we really appreciate that.
You can sign up for a 10 day free trial with no credit card required at OhDear.app.
Colleen Schnettler 00:35
So Michele, I'd love to hear about how things are going with the book.
Michele Hansen 00:40
They're going. Um, so after our episode with Sean last week, I realized that I kind of, I have to launch this thing eventually, right?
Colleen Schnettler 00:54
Yes.
Michele Hansen 00:55
And, you know, for, you know, I mean, for months I've been hearing that advi…
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Jun 1, 2021
Marketing an eBook
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card required at OhDear.app.
Michele Hansen 00:28
Hey, welcome back to Software Social. So today we're doing something kind of fun. We're leaning on the social part of Software Social, and we have invited our friend, Sean Fioritto, to join us today.
Sean Fioritto 00:44
Hey guys. Thanks for having me.
Colleen Schnettler 00:47
Hi Sean. Thanks for being here.
Michele Hansen 00:48
So, and the reason why we asked Sean, in addition to being a great person, is that Sean wrote a book called Sketching With CSS, and as you all know, I am writing a book and figuring it out. And there is a lot of stuff…
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May 25, 2021
The Real Life Episode
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Geocodio website, and it was really helpful how Oh Dear alerted us to broken links and made it clear what we needed to fix. Broken links are bad for SEO, and so I really appreciate those alerts from Oh Dear. You can sign up for a 10 day free trial with no credit card required at OhDear.app.
Colleen Schnettler 00:28
Good morning, Michele.
Michele Hansen 00:30
Hey, how are you?
Colleen Schnettler 00:32
Good. How are things in Denmark today?
Michele Hansen 00:36
Well, this week was kind of a challenge, um, because on, I had a super productive writing day on Monday. So I read Kathy Sierra's Badass over the weekend.
Colleen Schnettler 00:52
Oh yeah, I've heard of that book.
Michele Hansen 00:53
I don't know, have you read that?
Colleen Schnettler 00:54
I have not.
Michele Hansen 00:54
Okay, you've read that. Oh, you have not read…
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May 18, 2021
Valuable, Usable, Viable, Feasible
Michele Hansen 00:00
Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer myself, I particularly like how easy it is to make SLA reports with Oh Dear. They're professional and sleek, and they make it easier for us to service enterprise customers. And I actually requested this feature myself last year, and I'm so delighted with how open to suggestions they are. You can sign up for a free 10 day trial with no credit card required at OhDear.app.
Colleen Schnettler 00:32
So Michele, how has your week been?
Michele Hansen 00:34
It's good. It's good. You know, I was, I was doing some writing this morning, which is funny, I've realized it's, like, my reward work. Like, you know, when I get through all the other stuff, like it's like, oh, like, now I have some writing time. And,
Colleen Schnettler 00:47
That's amazing because I remember being in high school and, like, English, like whenever I had to write a paper, it w…
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May 11, 2021
Real Internet Money
Colleen Schnettler 00:00
This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also reduce frustration by helping users learn how to use your product without the need for demo calls, visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours.
Michele Hansen 00:28
Hey, Colleen.
Colleen Schnettler 00:29
Hey, Michele.
Michele Hansen 00:31
How you doing?
Colleen Schnettler 00:32
I'm doing pretty well. I had a pretty uplifting week over here in the Simple File Upload world.
Michele Hansen 00:38
You know what? That's good to hear. Because I feel like last week you were, we talked about how you were kind of feeling like you were in the void.
Colleen Schnettler 00:44
I totally was. And, you know, I still feel that but I'm trying to, two things happen that changed my perspective. One, I got…
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May 4, 2021
No Longer "Bootstrapped"
Michele Hansen 00:00
Hey, welcome back to Software Social.
This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL certificates, broken links, scheduled tasks and more. They send out notifications when something is wrong. All of that is paired with a developer friendly API and great documentation. And I can back them up on that because we use Oh Dear for Geocodio and are happy customers. You can sign up for a 10 day free trial with no credit card required at OhDear.app.
Michele Hansen
So I have kind of an announcement to make.
Colleen Schnettler 00:35
Oh, I love announcements. Do tell.
Michele Hansen 00:38
We are no longer a bootstrapped company.
Colleen Schnettler 00:42
What does that mean?
Michele Hansen 00:44
So, I've been getting more feedback on my, on my book, and, and I’m getting so much amazing feedback from, because I ended up sending it out to like, 200 people last weekend. And I decided to open it up to some friends of mine who are, l…
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Apr 27, 2021
Surprises
Colleen Schnettler 00:00
This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours allows you to improve user onboarding with helpful product tours that guide your users to success. Also, reduce frustration by helping users learn how to use your product, without the need for demo calls. Visit Hopscotch.club today and start delighting your users with Hopscotch Product Tours.
Michele Hansen 00:28
So Colleen. Cloudflare.
Colleen Schnettler 00:33
Oh, Cloudflare.
Michele Hansen
This week, Cloudflare introduced their images beta to simplify your image pipeline, a simple service to store, resize, optimize, and deliver images at scale.
Colleen Schnettler 00:54
Yeah, I saw that. So that's a big disappointment for me because I really, when I had been thinking about how this was going to go, in my mind, I was gonna launch in Heroku, which I've done, and kind of get my product exactly where I want it to be, and then launching C…
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Apr 20, 2021
Approaching Nebulous Tasks
Michele Hansen 00:00
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.
This episode is sponsored by KB Clip. So much institutional knowledge transfer happens in Slack. KB Clip is a magic shortcut to turn a conversation into an FAQ entry, a wiki page, or a Knowledge Base article. If your team is asking the same questions over and over again in chat, KB Clip may be a great solution to keep your people better informed. KB Clip is looking for early access alpha and beta customers. If you'd like to move your company knowledge out of Slack and into the hands of your people, sign up at KBclip.com.
Thank you again to Balsamiq for generously supporting our listeners this way. If you'd like to receive a promo code for Balsamiq, visit balsamiq.com/go/software-social
And this is our last ad with Balsalmiq, so I just want to take a second to thank them for taking the risk o…
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Apr 13, 2021
Doing Different Things, Doing Things Differently
Michele Hansen 0:00
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.
This episode is sponsored by Homeschool Boss. Homeschool Boss offers NWA MAP growth assessments to homeschoolers in the US. These are untimed online tests and math reading science and language usage that adapt to the child's performance as they test. In this challenging year. Homeschool Boss makes it easy for parents to learn what their kids know and what they are ready to learn next. They offer group rates and are happy to work with pods and tutors. Check it out at Homeschool Boss.com.
Thank you again to Balsamiq for generously supporting our listeners this way. If you'd like to receive a promo code for Balsamiq, visit balsamiq.com/go/software-social
Colleen Schnettler 0:58
So Michele, this week, I had a prospective customer interview, which was a new experience and a lot of fun.
Michele Han…
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Apr 6, 2021
Good Problems
Michele Hansen 00:00
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.
This episode is sponsored by Leave Me Alone. Leave Me Alone makes it super easy to unsubscribe from unwanted emails, simply connect your email account, and they'll show you everything you're subscribed to. And you can unsubscribe with a single click. Leave Me Alone works with all email providers, Gmail, Outlook, AOL, Yahoo, and many more. The best part is that you can connect all of your different email accounts and unsubscribe from everything in one place. Leave Me Alone uses credits to unsubscribe, one credit is one unsubscribe, you get five free credits to try out unsubscribing. And you can earn more credits by referring your friends or completing milestones in the app. If you need more credits, the low cost pricing starts at $2.50 for 50 credits. Plus Leave Me Alone is a privacy focused se…
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