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Michele Hansen & Colleen Schnettler
Two software founders -- one transitioning from freelancing, and one with an established business -- invite you to join their weekly chats about their businesses.
4 days ago
Health Insurance for Bootstrappers
Health insurance is complicated and expensive in the US...especially for bootstrappers. Michele walks through their own experience buying health insurance and gives a guide to the options out there. And Colleen hits her first milestone!
Oct 13, 2020
Bootstrapping a Company to 130 Employees
We chat with the humble and impressive Michelle Penczak, CEO of Squared Away.
Oct 6, 2020
Documentation as SEO, SEO as Documentation
We continue to chew on this quote from Alex Hillman: "When done well, marketing and teaching are nearly indistinguishable from one another."
Sep 29, 2020
Something Boring, Something True, Something Alluring, Something New
Michele talks about the unexciting but necessary parts of running a business, and Colleen experiences one of the most exciting things -- launch!
Sep 22, 2020
We finally get a walkthrough of Colleen's image management service in this special audio-and-video episode.
Sep 15, 2020
Negotiations... with Customers and Oneself
Michele talks about how she leveled up her negotiation skills, and Colleen negotiates with herself about what really needs to be ready for her launch.
Sep 11, 2020
BONUS: Alex Hillman Joins Our Table
Alex Hillman grabs a chair and joins our table for this special episode. We talk about his new book, The Tiny MBA.
Sep 8, 2020
The Drudgery of Launching and the Difficulty of Hiring
Colleen gets closer to launching her image management service, and Michele opens up about their thinking on hiring.
Sep 1, 2020
Don't Rearrange the Desks On Your Users
Colleen thinks about how to hone in on her MVP, and Michele talks about how to get into customers' heads.
Aug 25, 2020
When should you give up or pivot?
How do you know when to cut your losses or to pivot to something else? This week, Colleen learned that people are more excited about how she's building her service than the actual service, and Michele talks about a product that came back from the dead.
Aug 18, 2020
Selling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First Place
Can you sell to very big companies as a very small company? And how do you figure out what kind of customers to target in the first place anyway?
Aug 11, 2020
Finding and Firing Potential Customers
Colleen tries to find potential customers to interview about her new product. Meanwhile, Michele gets reached out to by a controversial potential customer -- and rejects them.
Aug 4, 2020
Building What You Need & Figuring Out Pricing (Or: Our CDNs Episode)
What to build when you don't know what to build? And how do you price it? Colleen and Michele workshop these two challenges this week.
Jul 29, 2020
Hey, why don't you join us?
Colleen and Michele move their previously-private weekly coffee shop conversation about their businesses to podcast form. Here's what you can expect from this podcast.