Closing the lead gap
Play • 36 min

(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners

(5:18) Domain names are like gym memberships: you should take them seriously

(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair

(15:40) A less boring alternative to white papers: interactive microsites

(19:48) No time for microsites? Start a movement with other companies

(24:33) What’s better than hosting competitions? Free swag.

(28:19) Everyone loves free stuff—including existing customers

(31:59) One does not simply close the lead gap by making marketing events


Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.



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