"Bring scale to the equation" | Top Shelf International
Play • 22 min

What does it take to make a good whisky? Top Shelf International Executive Chairman, Adem Karafili, shares his philosophy about the long journey to success, the opportunities in the whisky market, keeping product-first mentality top of mind, and starting an agave farm.

About Top Shelf International: Top Shelf is a Melbourne-based producer and marketer of high-quality Australian spirit-based beverage brands. Founded in 2014, it holds an ambition to create high quality, authentic Aussie spirit brands, where each brand in its own distinctive way embodies an unmistakably Aussie taste, attitude and social experience. Top Shelf brands include:

• Grainshaker Australian vodka
• NED Australian whisky
• An Australian agave project not yet released

Visit Top Shelf International here.

About the host: Our host is John O'Loghlen, Regional Director of Ant Group, of which WorldFirst is a subsidiary. Now based in Australia, John was the Director of Alipay Australia & New Zealand, co-founded a leading gourmet pizza chain in China, led Domino Pizza International's Asian business, spent five years investment banking at Goldman Sachs in London and New York and served as a New Zealand Trade & Enterprise advisor.

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