12Bet's Rory Anderson
Play • 38 min

In the third episode of the SBC Leaders Podcast, 12Bet's Rory Anderson shares some of his more memorable experiences in sports sponsorship with 12Bet and 888. During the chat, Anderson touches on the challenges of building up a company culture remotely, successful partnerships with Matchroom Sports, Arsenal and Crystal Palace, and what can be done to combat concern over gambling sponsorship without taking the nuclear option of a blanket ban.

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