#310 - Breaking The Mold, Building Clarity, And Serving Others In Sales
Play • 29 min

Collin Mitchell welcomes Josh Ruff in the latest episode of Sales Transformation! Josh is a Principal Sales Enablement Trainer at Beekeeper, a company that transforms the way frontline businesses work by helping companies ditch paper and manual processes to improve employee engagement, retention, and performance.

Josh will be sharing his sales story, complications caused by insecurity, and owning your success. He will further explain why it is important to have clarity when it comes to accepting the outcome of your sales activity.


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  • Josh Ruff's sales story
  • Selling as a performance driven role
  • How insecurity complicates sales
  • Owning your success
  • The need for creativity


Josh: “I'm like most people in sales. I never thought I'd be in sales.”

Collin: “But at the end of the day, like it's still sales, it's a performance driven role. And so but you know, I think there's, there's people that are on kind of opposite sides of the spectrum of what that really means.”

Josh: “If you find someone and they love it, but the timing is not there, or their boards not behind them, or the product just doesn't line up with really what they're trying to accomplish, you've gained clarity, you haven't really lost”

Collin: “The goal is to give the other person a good damn experience, regardless of the outcome.”

Josh: “We need more creativity. We mean no more diverse thought in this industry. Be creative had tried this. What about that? Why haven't we looked at this?”

Connect with Josh and find out more about her business in the links below:

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