Cathryn Lavery a traditionally-trained architect turned product designer and the CEO of BestSelf (creator of the SELF Journal). After runaway success on Kickstarter followed by building a multi-million dollar company on Shopify, Cathryn and her co-founder Allen came to a crossroad and ultimately broke up their partnership in the midst of a trade war and global pandemic (both of which directly hurt BestSelf's supply chain).

In this interview, Cathryn shares what she wishes she knew before starting her business with a co-founder, what she learned along the way, and how she ultimately became the 100% owner of her company after two years of negotiations to buy out her partner.

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