Brian Kurtz is a legend in the world of direct response marketing and the author of Overdeliver
. He revolutionized direct mail marketing alongside Eugene Schwartz, Jay Abraham, and many other legends, and then he rode the wave to digital marketing with a few select peers (like Perry Marshall).
In this interview, he shares his response to COVID-19 and the related economic lockdown, diving into the importance of direct response email marketing with a clear sales offer and a consistent approach to overdeliver with your customers and make more sales, all to grow your business.
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