Brian Kurtz on How to Overdeliver to Your Customers to Grow Your Business
Play โ€ข 45 min

Brian Kurtz is a legend in the world of direct response marketing and the author of Overdeliver. He revolutionized direct mail marketing alongside Eugene Schwartz, Jay Abraham, and many other legends, and then he rode the wave to digital marketing with a few select peers (like Perry Marshall).

In this interview, he shares his response to COVID-19 and the related economic lockdown, diving into the importance of direct response email marketing with a clear sales offer and a consistent approach to overdeliver with your customers and make more sales, all to grow your business.

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