Ray Edwards on Dialing In Your Customer Communication to Drive Revenue
Play • 30 min

Ray Edwards is a serial entrepreneur, master copywriter, and the author of How to Write Copy That Sells. In this interview, Ray shares his own experience facing a government lockdown during COVID-19 that closed his coffee shop and canceled his live events, along with the approach he took to focus on serving customers at the highest level possible—and achieve his most profitable months ever—despite the circumstances.

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