Get Different to Get Your Target Customer's Attention with Mike Michalowicz
Play โ€ข 28 min

Mike Michalowicz is the author of several bestselling business books, including Get Different: Marketing That Can't Be Ignored! In this interview he shares the problem with following "best practices" and what you should do instead to grow your business. His DAD and Who-What-Win framework will help you get your target customer's attention, and drive more sales in your business with every experiment.


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