Joe Pine is the author of The Experience Economy: Competing for Customer Time, Attention, and Money. In this interview, he shares how to turn your business into an experience for your customers. He shares the fact that an experience should be so engaging that people can't help but spend their time with you give you their attention, and then spend their money with you by buying your product. He also talks about how mass customization can really boost your business and the experience for your customers.

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