Sub Club
Sub Club
Aug 10, 2022
Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
Play • 49 min

On the podcast we talk with Phil about the thesis behind Tinder’s monetization strategy, the importance of product differentiation, and why some companies shouldn’t use subscriptions.

Our guest today is Phil Schwarz, Partner at Corazon Capital, a leading Chicago-based venture fund investing in early stage tech companies. Prior to joining Corazon, Phil served as the Chief Marketing Officer at Tinder during the rollout of subscriptions. He was also previously Head of Growth Initiatives at Match Group.

In this episode, you’ll learn:

  • 3 key innovations that propelled Tinder’s growth
  • Tips for optimizing your paywall strategy
  • How Tinder transitioned to a subscription-based model

Links & Resources

Phil’s Links

  • Phil’s LinkedIn page

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