Sub Club
Sub Club
Jan 19, 2022
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Play • 48 min

On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.

Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.

In this episode, you’ll learn:

  • How to make the transition from growth to revenue
  • Finding additional revenue opportunities beyond subscriptions
  • Tips for balancing brand awareness marketing and performance marketing

Links & Resources

Lisa Kennelly’s Links

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