In this episode, Mike is joined by James White, Sales Mentor, and founder of the Sales Success Academy. James shares his expertise on overcoming the fear of selling, common sales mistakes to avoid, and tips on developing a sales pipeline for your business.

00:00 - Introduction
01:35 - James' passion for small business
02:28 - The fear of selling
03:50 - Common sales mistakes
05:40 - Sales is like dating
06:30 - Overcoming sales objections
07:30 - How to build a sales pipeline
09:00 - Selling value
12:20 - Overcome the fear of calling
15:00 - Maximise coming out of lockdown
17:25 - Connect with James
17:45 - Wrap up

Connect with James: jameswhite.business

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