As legacy brands and new economy companies embrace the concept of retention marketing, they often raise questions about the value and ROI of MarTech tools. While seeking immediate results, they must consider the long-term perspective that change champion visionaries adopt. Join Ankur Gattani and Keyur Dhami in this episode of The State of Retention Marketing podcast as they delve into the dynamics of achieving success in the evolving landscape.

• (01:12) - The Evolution of the Retention Marketing Ecosystem From Keyur’s Lens
• (02:32) - Unveiling ROI and Value: Confronting FOMO and Investor Pressures
• (06:04) - How Can You Accurately Measure ROI on Your Retention Tool?
• (08:39) - Unlocking Retention Success: Collaborative Responsibility for ROI
• (11:55) - How Are New-Age Founders Adapting Martech Tools?
• (13:27) - Unraveling the Metrics Paradox: Demanding Customers and Key Questions
• (15:19) - Strategic Decision-making for Long-Term Success: Enterprises, Features, and Growth
• (18:01) - Synergy Unleashed: Techno-Functional Expertise, Integration, and Marketing Mastery
• (20:28) - Retention Revolution: Matrix Mastery and Value Amplification
• (23:40) - New Economy Mavericks Reshaping Old Economy Organizations
• (27:21) - Digital Dynamo: Unleashing Change Champions, Teams, and Overcoming Resistance
• (32:56) - Retention Reinvented: Custom Collaborations and the Power of Choice
• (35:48) - Collaborative Retention Strategies for Maximum Success
• (38:14) - Navigating Client Expectations for Incremental Growth
• (40:40) - Resources Allocation and Collaboration in Retention Marketing
• (44:54) - Empowering & Educating Retention Rockstars for Tomorrow
• (48:03) - Education & Awareness: The Only Way to Accelerate Growth