Startup Therapy
Startup Therapy
Oct 26, 2020
You Are NOT Your Startup
32 min
In today’s episode of Startup Therapy Podcast, Wil and Ryan discuss why founders should separate themselves from their Startups, the lack of predecessors to guide young founders, what else to focus on besides building the business, and maintaining individuality.   Listen in to learn about individuality and separation from your Startup!
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What to Focus on to Get a Hit
  • [00:00:32] Are we a separate entity from our Startup?
  • [00:05:58] For founders, everything should have been right
  • [00:10:04] There's a pattern to follow, young founders don't have that
  • [00:11:24] There's a company that you do, it's not who you are
  • [00:16:01] It actually isn't validation, it's a relief 
  • [00:18:14] Self-inflicted prison: you get stuck in your Startup
  • [00:20:06] It's not always about how your Startup is doing
  • [00:23:30] What do you do when you're not building your Startup?
  • [00:23:30] What can we do for other founders? 
  • [00:26:33] Why is it affecting you at a personal level?
  • [00:29:14] Your Startup is not who you are
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2018 Virtual events as a business
Today’s guest is someone whose background I really admire. Allie Magyar was working at Old Navy when she got into street racing. She took it really far–even organizing her own car shows and a crew. Today she’s the founder of Hubb, a virtual events platform. I want to find out how she did it. Allie Magyar is the founder of Hubb.me, a virtual event platform. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
The Hottest Social Media Trends You Should Pay Attention To For 2021
In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:25] An introduction to Hootsuite’s social media trends report. * [01:09] Which platforms investors are most excited about. * [01:40] How Eric’s usage of the different platforms compares to the findings. * [03:19] Using WhatsApp groups for marketing. * [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. * [05:16] Rankings for social platforms that are effective for reaching business goals. * [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview: * Hootsuite Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
7 min
The Brandon Zhang Show
The Brandon Zhang Show
Brandon Zhang
S2E23 "Benji Hyman - Content Marketing, Trends in 2020 and Starting an Agency"
On today’s episode Benji Hyman is joining the show to talk about managing agency work, building an online community and course, and how he and his co-founder Devesh created and sold a side project. Benji is one of the best content marketers in the space building in public and the co-founder of Grow and Convert, a content marketing agency separating itself from the pack by being accountable for converting quality leads, not just the content they produce. Links Benji's Twitter Book: Contagious Wordable Acquisition Grow and Convert Website This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight How we turned a failed product business into a $34,000/month service business Contact Me: My Twitter My Website 5 Key Takeaways: * For trends that I see: I see the move to freelance and remote work accelerating, I think fewer people are happy working for others in the traditional sense of going into a job nine to five, having a fixed salary being a fixed location, I think COVID just accelerated the move to freelance and independent work. I'm also anticipating some sort of market correction or recession in the next year, three years. And coming out of the recession, service businesses will benefit because you can hire an agency or a freelancer and not have the risk of hiring someone full time. And the last trend is probably the growth of the reliance on video content. I think that it won’t ever replace written content but more and more people are learning through video content.  * Most other content marketing agencies measure themselves based on output. How many 1600 word articles can they deliver for you. However, they never hold themselves accountable for the quality and quantity of leads that they generate for you, which in the end is all that matters. We wanted our agency to take on that accountability.   * The book that influenced a lot of my thinking on Marketing was “Contagious” by Jonah Berger. For me, a lot of the reading is not tactical marketing advice but really understanding how people think and to reverse engineer that process. You learn that people are actually very irrational in their decision making and   * Money also can cause more challenges than it can solve. When you’re more resource-constrained it allows you to focus on solving problems quickly and focusing on the right problems to solve. When you have a ton of money, I saw companies just throw a lot of money at headcount and spending money on things they shouldn’t have been concerned with.   * I was in Bali, and we had really bad internet. And it took me four hours to upload that blog post. So I get all the images, get all the text, and then put it into WordPress. And I was just like, this makes no sense, there's got to be a better way to do this. And so I started looking for different plugins, that would just help move the blog post from Google Docs into WordPress. And there was nothing out there that worked. And so I called Devesh from Bali and he was with a developer friend who created a tool that tackled this problem over the weekend. We initially thought of it just as an internal tool but soon realized there was a real gap in the market for this. That became wordable.
1 hr 1 min
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