The retail landscape is rapidly changing alongside both global shifts and local pressures. Accelerated by the pandemic, businesses are now blurring the lines between digital and physical experiences. This shift towards multiple, connected sales channels has helped build resilience for many businesses. In fact, recent Adyen research has found that 74% of businesses that connect their sales channels expect to grow by more than 20% this year.
That doesn’t mean the pressure is off. Rising interest rates and crippling costs of living, coupled with the social and political upheavals of the past few years have seen customers evaluating the impact of their spending with increased scrutiny. Not only do consumers need their money to stretch further, they increasingly expect their purchases to align with their social and environmental values as well.
With market uncertainty on the horizon, long-term customer loyalty is more important than ever. To secure it, businesses will have to adapt to the changing needs of their customers.
In this episode of Beyond Retail, we’ll explore how businesses can prove that they're worthy of that long term loyalty with insights from industry experts such as: Adyen Account Managers Ellie Jaggs and Milou van der Lans; Hannah Meyer, a Senior Marketing Manager at Trustpilot; Nick Popovici, CEO of Vita Mojo; Chris Matthews, Global DTC Channel Director at Brompton Bicycle; and Helen Dickinson, CEO of the British Retail Consortium.
We’ll also hear a number of first-hand consumer perspectives on topics such as the effectiveness of loyalty programs, how a company’s corporate values can attract more customers, and how consumers are assessing their social responsibility when making purchasing decisions.
If you want to find out more about the technology and behavioural trends influencing retail, visit https://www.adyen.com/landing/online/uk/2022/retail-report to download Adyen’s latest research report.