Retail Remix
Defining 'Brand Bravery' In An Age Of Uncertainty
May 11, 2020 · 30 min
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Now more than ever, consumers want brands to stand for something. They want authenticity and meaning. But what's the best way for retailers to stand for something when they're facing ongoing uncertainty? Nicola Smith, Founder and CEO of REBEL & REASON, believes that now is the time for business leaders to take risks and find new ways to connect and resonate with their audiences. After all, it may impact their loyalty in the long run.
During this episode, Nicola and host Alicia Esposito chat about:
  • What "brand bravery" entails;
  • Tactical exercises teams can do to uncover new ideas and unlock new business value; and
  • Trends Nicola believes will become standard business practices in a post-COVID world.


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