If the 2019 holiday season taught us anything, it’s that digital commerce, and specifically mobile commerce, has reached a whole new level of adoption. As a result, retailers must always be thinking of how their brand experiences render to smartphone screens. Jason Woosley
, Vice President, Commerce Product & Platform at Adobe
, uses the company’s holiday research to make bold predictions for 2020, and shares the tech investments retailers need to make in order to maximize engagement and revenue results.