Nov 24, 2020
Shape Up with Clients
Play • 30 min
Since releasing Shape Up, the book by Basecamp's Ryan Singer about our approach to product development, we've heard from other companies who've also adopted this methodology. David Nichols is the co-founder and CEO of Loupe, a company that helps design machines for clients in sectors from aerospace to packaging. He comes on Rework to talk about using Shape Up principles with clients who come from a world of complex contracts and project overruns.

Show Notes

Our previous episode, "Shape Up: The Print Edition" - 00:11

Shape Up - 00:16

David Nichols on Twitter - 00:45

Loupe - 00:49

Six-week cycles - 7:56

Circuit breaker - 13:50

Loupe's explanation of how they "Ship in Six" - 17:30

Our episode introducing Shape Up - 24:52

We featured Hearth & Hammer on the episode "Bubble Wrap & Prayers" - 28:02

UI Breakfast: UI/UX Design and Product Strategy
UI Breakfast: UI/UX Design and Product Strategy
Jane Portman
Episode 203: Designing for Financial Services with Rob Gifford
Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design. _Podcast feed:_ subscribe to in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show Notes * Mad*Pow — Rob’s company * Episode 162: Designing for Behavior Change with Amy Bucher * Episode 140: Sustainable UX with James Christie * A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan Michie * BJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior Model * Episode 131: Design Sprint with Jonathan Courtney * The Paradox of Choice — a book by Barry Schwartz * Self-determination theory — a Wikipedia article * Lemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial apps * Engaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design * Design for Behavior Change — a book by Steven Wendel * Madpow’s upcoming events * Madpow’s case studies * — Rob’s personal website * Follow Rob on LinkedIn and TwitterToday’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at _Interested in sponsoring an episode?_ Learn more here.Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
34 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Organic Content Marketing on… Spotify?!
Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face. *➡ Review the show:* ** ( ) ➡ Join our free Slack community: ( ) *HELP SPREAD THE WORD:* ----------------------- * Tweet It: ( ) to preview a tweet you can publish * Review Us: ( ) *ABOUT THE PODCAST:* -------------------- * Ads and Classifieds: ( ) * Leave a voicemail at ( ) * Sources and Transcripts: ( ) * Theme music: Mark Blevis ( ) (all other music licensed by Source Audio) *TOD’S SOCIAL MEDIA:* --------------------- * Twitter: ( ) * LinkedIn: ( ) * Tod’s agency: ( ) * TikTok: / ( ) * Twitch: ( ) (game livestreaming) *Today in Digital Marketing is hosted by Tod Maffin (* ** ( ) *) and produced by engageQ digital (* ** ( ) *). Subscribe at* ** ( ) *or wherever you get your podcasts.* Privacy & Opt-Out:
7 min
SaaS Growth Stacking - with Dan Martell
SaaS Growth Stacking - with Dan Martell
Dan Martell
Finding Your North Star Metric (Examples from the Best SaaS Companies)
Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - -- What if there was a single number you could measure… one number that you focus all of your attention on... And it would make your business rain revenue like never before? Well thanks to Sean Ellis, founder of GrowthHackers, I believe I found one I call it the North Star Metric. See, after raising $1.6M in funding for my business I began drowning in an ocean of numbers. I lived in spreadsheets, followed every metric, and kept my finger on the pulse for every shifting digit across the entire company. We had a good SaaS product. Great tech and a great team. But I couldn’t find a way to crank up our profits! I phoned Sean Ellis, frustrated because I couldn’t find the right foothold for growth. “You’ve got to find your North Star Metric”, he told me. I had formulas crunching every damn metric you could think of in my spreadsheets… But a North Star Metric? This one was new. I called a meeting with my team, and we went straight back to the whiteboard, to decide what would become our North Star Metric. All of our teams - from support to development, to marketing, to sales - would prioritize their goals around it. One number. To today, I still thank Sean Ellis for opening my eyes to our North Star Metric… Because shortly after that, business TOOK OFF. Like… KA-BOOM. Now I’d like to pay it forward in today’s video. This, my friends, is how you find and calculate your own North Star Metric… and why it’s the one number that’ll save your business every time. A North Star Metric is not like other metrics you measure... It’s unique to YOUR business. To prove this point, in this video I’ll share with you the individual North Star Metrics for: - Airbnb - Facebook - Quora - Slate - Salesforce - Adobe It’s only 9 minutes. Play the video here, and let me know in the comments: What are you going to make your north star metric? -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter. Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth -
9 min
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