Podiatry Marketing
Podiatry Marketing
Jan 17, 2022
Developing Niche Expertise in Podiatry
Play • 25 min

In this episode we discuss:

  • How to determine the type of care you want to provide
    • What was your initial motivation for getting started in podiatry
    • What got you excited as you started to practice?
  • Understanding the size of the opportunity in your local area
  • Assessing the financial reality of the work you enjoy doing
  • Developing an action plan to differentiate yourself
  • How to expand your expertise & the area you draw patients from a larger area
  • Why it's less about competition and more about awareness & cooperation?
  • Developing Win-Win relationships with other providers
  • You don't have to go all-in, you go as deep as you want to.

Learn more about the Podiatry Business Reboot - Starting February 8th, 2023

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