Paywall Podcast
ZEEN101
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We discuss paywall strategies and tactics for news and magazine publishers. With over 900 publishers running our (ZEEN101) subscription platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow your paid audience.
Available episodes
Newest first
Oldest first
Feb 23, 2021
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.
Feb 9, 2021
Episode 9 | Exciting Things We've Been Working On
Today we are talking about exciting stuff we are working on. Looking back to 2020, we released 14 add-ons to our Leaky Paywall platform. We work on so many interesting things each day, we wanted to share some of those in process items with you.
Jan 12, 2021
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations.
In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donations.
Which one is right for your publication?
Dec 21, 2020
Episode 7 | Interview with Todd Moen of Catch Magazine
In this episode Jeremy interviews Todd Moen of Catch Magazine, the official journal of fly fishing photography and film. The discuss the ups and downs of building a digital only magazine that caters to a niche audience.
Dec 7, 2020
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology.
Nov 22, 2020
Episode 5 | How to generate more paid subscriptions with promotions
Today we discuss 10 different promotion ideas you can use right now for the upcoming holiday season.
Nov 3, 2020
Episode 4 | Interview with Street Photography Magazine
Join us as Pete interviews Bob at Street Photography Magazine about their subscription journey as an online magazine publisher.
Oct 20, 2020
Episode 3 | 6 Examples of Successful Publication & Product Launches
In today's show we discuss 6 different publishers that have launched new publications and products. Learn strategies and tactics that you can use in your own publication to grow your subscribers and revenue.
Oct 5, 2020
Episode 2 | How to set up your paywall to convert more paying subscribers
Today we talk about the strategy to setting up your paywall. Learn about the top four approaches to building your email lists and converting paid subscribers. We also talk about how to price your subscriptions and calls to action that motivate your readers.
Sep 21, 2020
Episode 1 | Why have a paywall?
On today's episode we discuss why a publisher should have a paywall on their website.