Paywall Podcast - Subscription strategies for news and magazine publishers
Leaky Paywall
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We discuss paywall strategies and tactics for news and magazine publishers. With over 1000 publishers running our Leaky Paywall subscription platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow your paid audience.
Available episodes
Newest first
Oldest first
Jul 25, 2022
27 | How would WE build a local news publication?
Pete and Tyler discuss how they would build a local news publication from the ground up.
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Jun 30, 2022
26 | Should you take donations or sell subscriptions/memberships?
Have a question you'd like us to answer? Get in touch at leakypaywall.com
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Jun 10, 2022
25 | How to succeed digitally with local news: An interview with Tyler Channel
Paywall Project
Get the FREE Subscription Accelerator™ guide
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May 27, 2022
24 | Should you offer a subscription level that hides ads?
Today Pete answers the question: Should you offer a subscription level that hides ads?
Easily hide ads from Leaky Paywall subscribers with Ad Dropper.
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May 16, 2022
Ep 23 | How many articles should you give away for free on your publication's website?
Leaky Paywall
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Apr 27, 2022
Episode 22 | How to Monetize Your Free Registration Level
Pete discusses the 5 ways to monetize your free registration level.
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Mar 8, 2022
Episode 21 | Fix these 10 things on your paywall now
Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.
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Jan 13, 2022
Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
https://leakypaywall.com/
1. Hide ads from your subscribers
Ad Dropper
2. Have a donation level
Name Your Price
3. Open up classified posting to Leaky Paywall subscribers
lp shortcode help doc
4. Sell one off acccess to content via Pay Per Post
Pay Per Post
5. Gift Subscriptions should be 20% of your subscriptions
Gift Subscriptions
6. Reduce your subscription offerings to one
Give users less options to elimate choice overload and make it easy
7. Group Subscriptions to a business, school, library, or organization
Group Subscriptions
IP Access
Corporate Subscriptions
8. Sell sponsorships to photo galleries
Add watermark of sponsor to the photo
9. Get realtors to sponsor your local news site with a coupon code
LP Coupons
10. Get a sponsor for a free level registration
- on subscribe card, in welcome email, on site messaging
Ad Dropper
Conditional Display Notices
11. Block incognito browsing
IP blocker
- needs update for bots
12. Private podcasts
Multiple Welcome Emails plugin
Put audio behind lp shortcode in a post
13. Sell Premium Archive Access with a timewall
Timewall
14. Upsell products on the registration page
15. Sell a family plan
Group accounts
Coupon
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Nov 30, 2021
Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
Today we discuss three main topics for converting free users into paid subscribers.
1. Your messaging and benefits
2. Touchpoints and Targeting
3. Easy opportunities for adding benefits to your publication
User Onboarding
https://www.useronboard.com/
Features Vs. Benefits
https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht
The Good-Better-Best Approach to Pricing
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing
Leaky Paywall - Conditional Display Notices
https://leakypaywall.com/downloads/leaky-paywall-conditional-display-notice/
Ad Dropper
https://leakypaywall.com/downloads/ad-dropper/
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Nov 4, 2021
Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers.
Leaky Paywall Mailchimp Add-On
UTM Generator
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Jul 28, 2021
Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.
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Jun 10, 2021
Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.
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May 24, 2021
Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
Today we discuss new products you can offer to increase your revenue.
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May 10, 2021
Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
Part 2 covers targeting the existing subscribers that you have, both free and paid.
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Apr 27, 2021
Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
1. Touchpoints
What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.
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Mar 24, 2021
Episode 12 | Interview with Greg Grisolano of Land Line Media
This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.
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Mar 10, 2021
Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.
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Feb 23, 2021
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.
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Feb 9, 2021
Episode 9 | Exciting Things We've Been Working On
Insights for tracking and analyzing audience engagement.
Sponsored issues with IssueM.
Should you raise prices for your existing subscribers?
Coming Soon: Leaky Paywall 5.0!
Custom News Feed
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Jan 12, 2021
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations.
In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donations.
Which one is right for your publication?
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Dec 21, 2020
Episode 7 | Interview with Todd Moen of Catch Magazine
Catch Magazine
ZEEN101
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Dec 7, 2020
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world.
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Nov 22, 2020
Episode 5 | How to generate more paid subscriptions with promotions
Today we discuss 10 different promotion ideas you can use right now for the upcoming holiday season.
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Nov 3, 2020
Episode 4 | Interview with Street Photography Magazine
Street Photography Magazine
ZEEN101
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Oct 20, 2020
Episode 3 | 6 Examples of Successful Publication & Product Launches
In today's show we discuss 6 different publishers that have launched new publications and products. Learn strategies and tactics that you can use in your own publication to grow your subscribers and revenue.
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Oct 5, 2020
Episode 2 | How to set up your paywall to convert more paying subscribers
Today we talk about the strategy to setting up your paywall. Learn about the top four approaches to building your email lists and converting paid subscribers. We also talk about how to price your subscriptions and calls to action that motivate your readers.
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Sep 21, 2020
Episode 1 | Why have a paywall?
On today's episode we discuss why a publisher should have a paywall on their website.
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