Jennifer Yen is the Founder and CEO of Purlisse, a skincare company that is the culmination of Asian wisdom and modern philosophy.
As an actress, Jennifer’s skin suffered from being subjected to heavy make-up and a rigorous filming schedules. After unsuccessfully using various high end and natural skincare products on the market, Jennifer turned to her grandmother’s Asian beauty secrets to heal her skin. These family rituals inspired her skincare line Purlisse. When Jennifer’s television career as a superhero finally came to a close, she became an entrepreneur and superhero for skin care!
Jennifer’s entrepreneurial career was not met with instant success. Her vision was ahead of its time and required a good dose of endurance before the market was ready for Purlisse.
Today Jennifer is able to utilize the popularity of Asian skincare by leveraging influencers over multiple social platforms. She also encourages us to remember that our customers are influencers too. Now that is wisdom to live by!
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