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Keep Going... with Arrows.to
Daniel Zarick & Benedict Fritz
Behind-the-scenes look at two friends building a bootstrapped SaaS startup. Find out more about Arrows at https://arrows.to
Apr 6, 2021
Getting people to follow through after demos (Ep. 33)
We're trying some new things with demos and how we encourage people to take the next steps at the end. We also discuss our new features that we built on the fly for a trial customer.
Mar 30, 2021
Gaining momentum again (Ep. 32)
After a slow week or two post-launch, we've starting to build up our momentum again.
Mar 23, 2021
Feeling the post-launch grind (Ep. 31)
This week we're really feeling the post-launch grind... website traffic and new trials are settling down to their new baseline and there's just a lot of work ahead of us. We detail how the launch trials went, what content and marketing we're testing and more.
Mar 16, 2021
Post-launch report, Friends of Arrows, & what's next (Ep. 30)
We do a full update on all of our launch numbers (tweet impressions, website pageviews, free trials started, paid conversions). We give some details on our "Friends of Arrows" launch strategy. We discuss why the content series we planned to launch today didn't feel right. And finally, we detail our plans for post-launch.
Mar 9, 2021
Today is launch day (Ep. 29)
Our launch went really, really well. This episode is two guys who are tired trying to make sense of it all. And actually... the numbers end up really out-of-date even by the time we edited the episode! We also discuss: launch day is only the start, not the end, so what's next?
Mar 2, 2021
Adding a free trial & final week before launch (Ep. 28)
We've committed to adding a free trial and actually... it's already built! We also cover how we're adding educational videos to our onboarding process. And overall just covering the last few things we need to do before... 🥁 we launch next week!
Feb 23, 2021
Church of Bedazzled (Ep. 27)
Daniel delivers some lessons from the 2000 Brendan Fraser movie, Bedazzled. Benedict discusses naming concerns as they relate to the API. And together we discuss free trials as we gear up for a launch.
Feb 16, 2021
How are you feeling? (Ep 26)
Since we're planning to launch Arrows soon, we decided to check in with each other to see how we're feeling about everything. Benedict woke up in the middle of the night worried that we hadn't launched and mentions some surprising feelings about it all.
Feb 9, 2021
The OMG moment (Ep. 25)
This week was busy! We had a lot of customer demos, received some great feedback, and work on the API/Zapier launch is super close. And finally..... Daniel is almost finished with the new website. But at least some people have seen it now.
Feb 2, 2021
Call me maybe (Ep. 24)
The new website has a progress update, the API+Zapier integration has a more defined structure, and we both recount the calls we had this week.
Jan 26, 2021
All-in on Zapier, website promises, and funding chat (Ep. 23)
Daniel is finally close to being finished with the new website... sort of. Benedict lays out our newest plans to go all-in on Zapier for the near term. And Daniel wraps up the episode by sharing his latest thinking about what this year has in store for Arrows as a business.
Jan 19, 2021
VP churn, API options, and moving week (Ep. 22)
Daniel moved into his new apartment in Los Angeles this week, hopefully ending the long nightmare of living out of a suitcase. Benedict talks to customers about their needs from an API and tries to balance the options. We lost a customer due to a new VP coming in and changing the tools, as we predicted.
Jan 12, 2021
Salesforce as the operating system for businesses (Ep. 21)
After a rocky first week of the year, we try to get back on track with our marketing launch + API development plans. We share a little about what we've learned from customers so far about our early API, and we discuss how we're thinking about the marketing site.
Jan 5, 2021
Negative 15 windchill (Ep. 20)
The boys talk about their new year, the Arrows launch plans, how we're rolling out the API, and more.
Dec 22, 2020
Bootstrapping, investors, and API design (Ep. 19)
We've started considering options for how we'll get to our break-even point, which could include client work or possibly taking on investors. We also discuss our early strategy for the Arrows API and rollout.
Dec 14, 2020
Planning our marketing launch (Ep. 18)
We dive into our launch + marketing plans as we head into January, when we're planning to roll out Arrows access more broadly.
Dec 7, 2020
Self-serve signup lives! (Ep. 17)
A surprisingly exciting week for such an understated episode. We successfully rolled out our self-serve signup process, and had our first customer go through it today! Plus some discussion around our launch plans.
Dec 1, 2020
A hypothesis about a self-serve product (Ep. 16)
We talk about the final steps we need to take before rolling out our self-serve signup process, and what self-serve might mean for Arrows as a product as we move forward.
Nov 23, 2020
Say hello to Arrows Software LLC (Ep. 15)
We formed the LLC for Arrows 🥳 We also started to take note of all the SaaS tools we currently use to run Arrows, which leads to some conversation about how Arrows can be a must-have tool.
Nov 17, 2020
The beginning of a new phase (Ep. 14)
This week Daniel talks through some thoughts that have been swirling around his mind as the guys figure out how they should transition into a new phase of Arrows.
Nov 10, 2020
Making a business out of the business (Ep. 13)
This week the boys lay out their plans for incorporating Arrows and enabling self-serve signup for the product.
Nov 3, 2020
Where the complexity grows (Ep. 12)
After a few weeks of heads-down product development, the boys check-in to talk about the work they've been doing to redesign parts of the UI to accommodate future complexity in the product.
Sep 29, 2020
How we decide what to build (Ep. 11)
We decided it'd be interesting to share how we organize and plan our product development based on the customer research we do. Enjoy!
Sep 22, 2020
The optimist & the conservative (Ep. 10)
We reconcile with a tense conversation we had at the end of last week, and discuss the positives and negatives around one of us being more optimistic and the other being more generally conservative.
Sep 15, 2020
Spreading ourselves too thin (Ep. 9)
The boys talk this week about how we've been spreading ourselves too thin across too many initiatives. And now it's time to refocus on the most important and highest leverage things we can do. Find out more about Arrows at https://arrows.to
Sep 1, 2020
We reached 10 customers! 🥳 (Ep. 8)
Arrows finally reached 10 paid customers! It's an exciting milestone for us. We discuss the new product feedback we received from an early customer, our exciting onboarding calls, hiring a content marketer, and more. Find out more about Arrows at https://arrows.to
Aug 25, 2020
Hair on fire problem (Ep. 7)
Both Daniel and Benedict are back together this week. We talk about how Benedict's blog post performed, how getting more demos doesn't necessarily turn into more sales, and nailing our ideal customer profile. Find out more about Arrows at https://arrows.to
Aug 13, 2020
A big list of stuff (Ep. 6)
Benedict has a solo episode this week where he runs through the big list of our marketing experiments from last week. Then he breaks down the blog post he wrote for the brand new Arrows blog. Find out more about Arrows at https://arrows.to
Aug 6, 2020
Cold emails, Google ads, and a bit more (Ep. 5)
This week we do a follow-up on last week's cold email goals, discussing how they've been going and some details about how we've been structuring the emails. We also started testing some small Google Ads, and talk through our thinking there. Find out more about Arrows at https://arrows.to Spoiler for next week's episode: about 45 minutes after we recorded this episode, we had a payment come through from one of the customers we discussed. Then a few hours later we had another one!
Jul 31, 2020
Bird by Bird (Ep. 4)
This week we recap how our sales efforts from last week are going (hint: not as we'd hoped). So we make some new plans for how to move forward. Find out more about Arrows at https://arrows.to
Jul 23, 2020
Filling up the sales funnel (Ep. 3)
We discuss our plans for hitting our upcoming sales goals of 10 total customers! It's a follow-up to last week's episode, where Daniel spoke about how we're doing follow-up demo calls with companies we've already talked to. So this week is about how we're planning to find new companies who don't yet know Arrows exists. Enjoy!
Jul 15, 2020
Sales, Sales, Sales (Ep. 2)
This episode is a solo with Daniel. He gives rundown of the sales work we're doing now that we've onboarded our first customers and are trying to get more people to use the product. Find out more about Arrows at https://arrows.to
Jul 7, 2020
Onboarding our first customers (Ep. 1)
This week we started onboarding our very first customers, most were preorders from a few months ago before we even wrote a single line of code. Find out more about Arrows at https://arrows.to