Indie Bites
Indie Bites
Aug 8, 2022
How to build a brand for your indie product - Marie Ng, Llama Life
Play • 15 min

Marie Ng is the founder of Llama Life, a to-do-list app that helps you focus. As someone who struggles with focus myself, Marie’s app looked to be the perfect thing. Having taught herself how to code 2 years ago, after a career in branding, Marie did what everyone does when they learn to code, build a to do list app. But with her branding background and new quirky angle on a productivity app, she’s made it work. From a solo indie project to now raising a $690k pre-seed round, Marie is making her entrepreneurial dream happen.

👉 Extended version of this episode.

What we discussed in this episode:

  • How Marie got into branding
  • What is branding?
  • Why indie hackers should consider their “brand”
  • How to create a brand
  • Building a product to help with ADHD
  • Building to solve your own problem
  • How to work with ADHD
  • Llama Life’s brand impact
  • Why Marie raised funding


Follow Marie

Follow Me

👉 Listen to my new podcast, No More Mondays.

Sponsor - Ramen Club

My favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.

Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.

To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

More episodes
Clear search
Close search
Google apps
Main menu