Growth Marketing Today
Ramli John
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Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.
Available episodes
Newest first
Oldest first
Dec 16, 2021
The Early-Stage Growth Playbook with Marc Thomas (GMT155)
You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?
Marc Thomas, Head of Growth at Powered By Search, has been there too.
When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%
In episode 155, you’ll learn:
* Why value props matter more than positioning at early-stage
* The difference between value propositions and positioning
* How to test your messaging in less than 20 minutes
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
* Streamline operations
* Implement new tech stack
* Design ABM & demand generation strategies
* Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.
★ Support this podcast ★
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Dec 9, 2021
How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)
Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
1. The advantages of building a community for a B2B brand
2. How Krystal taps into a community to amplify content reach
3. How to measure the health of an online community
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Nov 4, 2021
Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]
★ Support this podcast ★
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Oct 28, 2021
The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)
Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why.
But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way.
In episode 153, you’ll learn:
1. How brands with limited marketing spend leverage the potential of influencers
2. Common myths around influencer marketing
3. A proven 3-step influencer marketing blueprint
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Sep 18, 2021
How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)
No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.
And for good reason.
A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.
In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so:
The benefits of growing your audience on Twitter
How Blake grew his Twitter followers from 700 to 45k in 9 months
How he validated Float.so and created a waitlist of 5k+ people on Twitter
Sponsor For This Episode
Thank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
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Sep 2, 2021
What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)
User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.
In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:
1. What video games can teach you about user onboarding
2. Common mistakes in user onboarding experiences
3. A step-by-step process to improve your product’s onboarding
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Aug 26, 2021
How to Build Influential Networks From Scratch with Adam Marx (GMT150)
Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships.
That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch.
In episode 150, you’ll learn:
1. How you can sharpen your relationship-building and branding skills
2. The value and power of mutual value creation
3. The importance of online community and strategies across different platforms
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Aug 19, 2021
Writing Tips for Marketers with Roxine Kee (GMT149)
You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product.
In episode 149, you’ll learn from Roxine Kee, a content writer specialist:
Why templates and best practices aren’t worth following
The importance of framing marketing as a way to help people
Three tips to improve your writing
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Aug 12, 2021
How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148)
Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding!
In episode 148, you’ll learn how Sujan:
1. Successfully rebranded ContentMarketer.io to Mailshake
2. Drove 100k+ organic visitors with content marketing
3. Generated 40% of new signups for Mailshake from referrals
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Aug 5, 2021
3 Steps To Create a Winning Startup Marketing Plan with Anna Furmanov (GMT147)
Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
In episode 147, you’ll learn:
1. How to prioritize marketing at a startup
2. The best way to create a content engine for a very lean team and still get results
3. What customer research done right look like
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Jul 29, 2021
How to Build and Test a $1 Million Paid Acquisition Channel in 9 Weeks with Trevor Longino (GMT146)
Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition.
In episode 146, you’ll learn how to:
1. Validate the messaging and audience
2. Build and normalize revenue channels
3., Scale performance
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Jul 22, 2021
How to Use Speaking Opportunities to Grow Your Business with Stefanie Grieser (GMT145)
Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility.
In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel.
But, how do you get started with speaking on podcast shows and conferences?
In episode 145, you’ll learn from Stefanie Grieser, Co-Creator of Shine Bootcamp:
1. How can speaking on a podcast or at a conference become a marketing channel
2. How to create and deliver a remarkable presentation that will wow your target audience
3. Common mistakes to avoid when giving a conference presentation
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Jul 15, 2021
5 Link Building Strategies That Work for SaaS with Alan Silvestri (GMT144)
You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank.
To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gorilla:
1. Five link building strategies that work for SaaS
2. How to create linkable assets
3. How to build links to your homepage
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Jul 6, 2021
Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)
For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?
But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media.
In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker.
1. The value of having business leaders on social media
2. The three steps to building influence online
3. Common social media mistakes
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May 20, 2021
How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142)
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.
But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.
Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.
In episode 142, you’ll learn:
* How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows
* Casey’s “piggybacking” strategy to identify the right podcast shows to appear on
* How they measured success for all the podcast shows they appeared on
Sponsor For This Episode
This episode of Growth Marketing Today is brought to yo…
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May 13, 2021
Why G2 Published 90+ Guest Posts with Rebecca Reynoso (GMT141)
★ Support this podcast ★
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May 6, 2021
3 Best Practices of a Great Community Builder with Joe Huber (GMT140)
Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140. This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
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Apr 22, 2021
The Future of Online Communities with Andrew Guttormsen (GMT138)
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building.
That’s where Circle.so, the modern platform for creators, comes in. I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for webs…
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Apr 15, 2021
HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot. In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new org…
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Apr 8, 2021
6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and…
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Apr 1, 2021
How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exactly created and how she distributed and promoted it.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/135
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
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Mar 25, 2021
The Rise of The Product Marketing Function with Greg Leach (GMT134)
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads,…
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Mar 18, 2021
Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/133
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the…
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Mar 11, 2021
5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it.
Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.
In episode 131, you’ll learn:
Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter to 40%
How Amanda repurposes podcast episodes as blog posts
Why is Growth Machine doubling down on YouTube content
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Mar 4, 2021
Building and Growing a Side Hustle to $1.8k MRR with Charlie Ward (GMT131)
In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
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Feb 25, 2021
How VeryGoodCopy.com Converts 21% of Visitors Into Subscribers with Eddie Shleyner (GMT130)
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/130
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Feb 18, 2021
A Serial Entrepreneur's Guide to Marketing with Jade Phillips (GMT129)
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing.
In episode 129, Jade shares:
How she picks which business idea to pursue
The strategy for getting her first 100 customers
Why emotional experiences are important in building a strong brand
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/129
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Feb 11, 2021
How to Build a Personal Brand Through Podcasting with Stewart Hillhouse (GMT128)
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand.
In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his personal brand.
In episode 128, you’ll learn:
How he measures the success of his podcast (hint: it’s not the number of downloads of each episode)
How to get over the fear of putting yourself out there
Stewart’s podcast creation system
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job sen…
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Feb 4, 2021
How to Build a Thriving Audience with Attention-Grabbing Content with Hillary Weiss (GMT127)
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres.
Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so.
Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them publicly, even if they’re not directly related to your business.
In episode 127, you’ll learn:
Hillary’s “Statement Piece Framework” to help brands create unique, attention-grabbing content
How to build your own audience to sell your OWN ideas and products
Tips for taking a stand with your content WITHOUT feeling like a total jerk.
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by…
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Jan 28, 2021
The 9 Systems to Grow Your Agency to Seven Figures with Dev Basu (GMT126)
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126
With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners.
In this episode, Dev Basu, founder and chief experience officer of Powered by Search, shares the nine systems he created to bootstrap and scale his agency to a multi seven-figure business in just a few years.
In episode 126, you’ll learn:
How Dev got his first-ever client
Three steps to figuring out your niche
The most overlooked aspect to growing a business
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re…
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Jan 21, 2021
How To Build A Paid Community From Scratch with Christina Pashialis (GMT125)
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers.
Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time.
In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUK
In episode 125, you’ll learn:
How to build and grow a paid community from scratch
Two key advantages that webinars have over podcasts
How to recognize community members who have been helpful or supportive to others
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Jan 12, 2021
Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.
In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Dec 31, 2020
Settings Goals for 2021 with Wes Bush (GMT123)
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year!
In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021.
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Dec 24, 2020
How To Run Profitable Facebook Ads for eCommerce Brands with Duane Brown (GMT122)
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers.
In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Dec 17, 2020
Guerrilla Marketing Tactics To Get Over 100k Impressions For A Book Launch with Melanie Deziel (GMT121)
What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far!
In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand…
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Dec 10, 2020
How to Profitably Use Your Brand as a Force for Good with Toyin Adon-Abel (GMT120)
Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products.
In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free co…
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Dec 3, 2020
How To Build And Grow a Paid Membership Business with Tara McMullin (GMT119)
The #1 question small business owners want to know is: What works?
What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results?
That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/119
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Nov 26, 2020
5 Big Landing Page Mistakes That Are Killing Your Conversions with Pedro Cortés (GMT118)
Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Nov 19, 2020
How Creating a More Collaborative Marketing Team Accelerated Growth at Bannersnack with Teodora Gavrilut (GMT117)
Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/117
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Nov 12, 2020
How Benji Nailed Their Product Positioning and Brand Messaging with Mohammed Asaduallah (GMT116)
Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Nov 5, 2020
5-Steps To Make Your Marketing More Inclusive with Sonia Thompson (GMT115)
Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.
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Oct 29, 2020
How Ahrefs Grew Their YouTube Channel To 175k Subscribers with Sam Oh (GMT114)
Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/114
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Oct 22, 2020
How Indie Hacker's Thrive and Grow With Rosie Sherry (GMT113)
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113
Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community.
In episode 113, you’ll learn:
Common mistakes to avoid when building an online community
How to organize events and create content that engages the community
Her principles around building a vibrant community
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
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Oct 15, 2020
The Bootstrapper's Guide To Growing a SaaS to $1.5M ARR with Christopher Gimmer, CEO of Snappa (GMT112)
One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.
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Oct 8, 2020
How To Get 6.5k Organic Monthly Visitors With Less than 25 Blog Posts with Elise Dopson (GMT111)
One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.
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Oct 1, 2020
The 5-Step Framework for Identifying Your Top Growth Channels with Sid Bharath, Founder of Broca (GMT110)
For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.
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Sep 24, 2020
How to Create High-Performing Multi-Channel Ads That Resonate With Different Target Audiences with Olivia Smith (GMT109)
It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign. If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at HopSkipDrive. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/109
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Sep 17, 2020
How To 10x Your Content Distribution To Reach Millions of Eyeballs with Ross Simmonds (GMT108)
You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content. In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/108
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Sep 9, 2020
Neuromarketing 101: The Proven Formula to Develop a Winning Brand That Attracts Customers Effortlessly with Flavilla Fongang (GMT107)
In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107
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Sep 3, 2020
How iPullRank Increased Organic Search Traffic by 50% using Natural-Language Generation with Michael King (GMT106)
No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106
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Aug 27, 2020
The 22-Email Welcome Series That's Generated over $150k for an eCommerce Brand with Samar Owais (GMT105)
With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats. Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/105
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/105
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Aug 20, 2020
The 5-Step Conversion Optimization Process Used at 3M, eBay, and Target with Khalid Saleh, Founder of Invesp (GMT104)
There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/104
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Aug 13, 2020
The 7-Step Roadmap to Marketing and Sales Alignment with Jeff Davis (GMT103)
According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers. In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/103
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Aug 6, 2020
5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)
Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/102.
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Aug 4, 2020
Ramli John: The 3 Biggest Lessons After 100 Episodes of Growth Marketing Today (GMT101)
Yo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, interview me. I share the top three lessons after 100 episodes of Growth Marketing Today.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/101
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Jul 30, 2020
The Definitive Guide To Growth Hacking with Anuj Adhiya, Author of Growth Hacking for Dummies (GMT100)
Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term.
Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He's currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/100
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Jul 23, 2020
The 3 Step B2B Framework to Sustainable Growth in the New Norm (GMT099)
One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.
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Jul 16, 2020
How HubSpot Went From 4.1 Million Monthly Visitors To Their Blog to 6.3 Million in 10 Months with Aja Frost, Head of Content SEO at Hubspot (GMT098)
After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.
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Jul 9, 2020
The User Activation Framework At Wave with Vivek Balasubramanian, Director of Growth at Wave (GMT097)
According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.
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Jul 2, 2020
How to Make the Most Out of a Diminished Marketing Budget Due To COVID-19 with Ruth Zive, Head of Marketing at Ada (GMT096)
Let's say your marketing budget has been cut due to COVID-19. What do you do?
With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality.
This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.
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Jun 25, 2020
How Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)
Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter, and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response. Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."
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Jun 18, 2020
The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)
When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!
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Jun 11, 2020
How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)
Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.
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May 28, 2020
How to achieve 2,475% revenue growth with the five-star growth framework with Ed Fry (GMT092)
As the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked on to old ones. In this episode, Ed Fry, Paddle’s growth ops, shares his five-star growth framework that describes how Paddle achieved 2,475% revenue growth.
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May 21, 2020
How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)
Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.
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May 14, 2020
TikTok Marketing 101 with Lauren Pope from G2 (GMT090)
Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.
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May 8, 2020
Patrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)
These last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscription Stimulus Package
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Apr 23, 2020
How to Navigate Your Business in Unsettling Times with John Doherty (GMT088)
Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.
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Apr 16, 2020
Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)
How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.
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Apr 1, 2020
The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)
In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.
Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.
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Mar 5, 2020
How to Crush Churn and Use Retention to Fuel Growth with Andrew Michael (GMT085)
In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the Churn.fm podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.
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Feb 26, 2020
How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.
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Feb 20, 2020
Building a Growth Team at Jobber From Scratch with Connor Bradley – Growth Manager at Jobber (GMT083)
When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at Jobber, shares exactly what the growth does to adding value to the product, demand gen, customer success, and marketing teams at Jobber.
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Feb 18, 2020
Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)
In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months
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Feb 13, 2020
The Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)
I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.
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Jan 30, 2020
How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)
How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.
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Jan 23, 2020
The Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.
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Jan 16, 2020
How Josh Ho Bootstrapped His SaaS from Zero to $70K MRR with Josh Ho, Founder and CEO of ReferralRock (GMT078)
Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.
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Jan 10, 2020
How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.
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Dec 31, 2019
How Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.
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Dec 20, 2019
How To Create a 10X Content in a "Boring" Industry That Increases Organic Traffic By 800% with Andra Zaharia (GMT075)
As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?
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Dec 12, 2019
Six Ways to Crush Imposter Syndrome and Get S@# Done with Tiffany Da Silva – Growth Marketing Consultant and Founder of Flowjo.co (GMT074)
70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and Shopify as Head of CRO, you'd think that Tiffany Da Silva is the 30 percent who chomps on imposter syndrome for breakfast and rise to the top of the corporate ladder. But, deep down, she feels like a fraud. In this episode, Tiffany shares her own experiences along with the framework and tools she uses every day to crush it and get S@# done.
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Dec 5, 2019
SMBs vs. Enterprise: Adapting Your Marketing Strategy For Different Company Size with Kasey Bayne, Head of Marketing at DataTrue (GMT073)
How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller business or solopreneur. Kasey Bayne shares her experience on how she adapted her marketing strategy when she targeted small businesses and solopreneurs at FreshBooks and enterprise companies at DataTrue as Head of Marketing.
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Dec 3, 2019
Page Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
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Nov 28, 2019
The Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071)
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.
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Nov 26, 2019
How A/B Testing SEO Resulted in 57% Increase in Organic Traffic with Ryan Bednar, CEO of RankScience (GMT070)
When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your HTML for improved page rankings.
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Nov 21, 2019
The Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069)
Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.
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Nov 19, 2019
The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)
In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."
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Nov 14, 2019
The State Of Product-Led Experience with Despina Exadaktylou (GMT067)
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
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Nov 12, 2019
Word of Mouth Marketing: Building a System That Really Works with Jason Resnick (GMT066)
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and hae taught thousands of business owners to create systems that make referral a predictable source of new leads.
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Oct 29, 2019
Rand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)
Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
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Oct 22, 2019
How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.
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Oct 16, 2019
Hiten Shah on Starting and Scaling SaaS Companies (GMT063)
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.
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Oct 8, 2019
The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.
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Oct 1, 2019
The SaaS Onboarding Email Strategy After Reviewing 153+ Emails with Steph Knapp (GMT061)
Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consisting of over 153 emails
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Sep 24, 2019
The Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.
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Sep 17, 2019
Turn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)
Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.
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Sep 10, 2019
Indistractable with Nir Eyal – WallStreet Best-Selling Author of "Hooked" (GMT058)
If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notifications that you just got mail, inborn tendencies ensure that we’ll always struggle with distraction. However, when you become Indistractable, your attention and your life become your own to focus on tasks to help achieve that next growth milestone.
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Sep 3, 2019
Building a Customer-Centric SEO Strategy – Stephen Kenwright – Co-Founder and Technical Director at Rise at Seven (GMT057)
SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the best customer experience overall. In this episode, Stephen discusses a customer-centric approach to SEO strategy.
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Aug 29, 2019
How Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)
It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits
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Aug 20, 2019
Supercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)
Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.
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Aug 13, 2019
How Crazy Egg Hit Its Highest Revenue Month in over 2 Years – Juliana Casale – Head of Marketing Services at Clearbanc (GMT054)
During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. Juliana is currently the Head of Marketing at Clearbanc, a fintech startup that offers online brands affordable growth capital so they can scale their marketing campaigns and inventory.
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Aug 8, 2019
Growing a SaaS company from $15K to $100K MRR in 3 years – Ryan Kulp – Founder of Fomo (GMT053)
Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and more. Get the growth cheat sheet from this episode at https://growthtoday.fm/53. Why take notes when you can steal my notes from this episode? Support me on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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Jul 30, 2019
How Nextiva's Organic Traffic Grew by 107% in 6 Months – Alina Benny – Growth at Nextiva (GMT052)
SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months.
In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO.
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Jul 25, 2019
Val Geisler: The "Dinner Party" Email Strategy That Increased Conversion by 209% (GMT051)
Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it comes to onboarding emails you should avoid, Val's "Dinner Party Strategy" for high-converting onboarding emails and three retention strategies that helps grow MRR.
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Jul 18, 2019
Writing Content that Ranks #1 on Google with Marijana Kay (GMT050)
Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how you can too). Download the growth cheat sheet with actionable growth tips to ranking #1 on Google at https://growthtoday.fm/50
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Jul 16, 2019
Growth at Big Multi-National Brands Like Unilever with Alexandre Ferrari (GMT049)
Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key actionable takeaways and more from this episode at https://growthtoday.fm/49
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Jul 11, 2019
SaaS Copywriting Lessons Working with Hubspot, Hotjar and Aweber with Josh Garofalo - Founder of SwayCopy (GMT048)
HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he's so good at it and one tip that can turn your copy from good to amazing. Get the growth cheat sheet with all the actionable tips from this episode at https://growthtoday.fm/48
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Jul 9, 2019
How YC-Backed OpenPhone Acquired Their First 100 Paying Customers Using Facebook Groups and Reddit - Daryna Kulya - Co-Founder of OpenPhone (GMT047)
The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a single dollar on ads and the best advice Paul Graham gave to Daryna her the OpenPhone team during their time at YCombinator. Get the one-page cheat sheet of actionable growth tips, tweetable quotes and key takeaways from this episode at https://growthtoday.fm/047
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Jul 4, 2019
How Baremetrics 2x Their Trial-to-Paid Conversions Using Personalized Videos - Corey Haines - Head of Growth at Baremetrics (GMT046)
What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important growth levers for SaaS and Corey's bottom-up approach to growth. Download a one-page cheat sheet packed with actionable growth tips from this episode at https://growthtoday.fm/046. Only available for the next 5 days.
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Jun 27, 2019
Creating Viral Content on LinkedIn and Drive Massive Inbound Leads - Gaetano DiNardi - Director of Demand Generation at Nextiva (GMT045)
LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figured out a way to build a following and get hundreds and thousands of impressions on his posts. In this episode, Gaetano discusses the 5 types of content that have a higher chance of going viral on Linkedin, the best way to structure your LinkedIn post and how to turn the viral content into inbound leads. To get the free show notes, three key actionable takeaways, tweetable quotes and more from this episode go to https://growthmarketing.today/045
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Jun 20, 2019
Grow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp (GMT044)
SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In this episode, Katelyn reveals her step-by-step process in helping companies identify their best customers and trigger them to buy more. For the show notes, key takeaways, tweetable quotes from Katelyn and other valuable resources, go to https://growthmarketing.today/044
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Jun 13, 2019
The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 (GMT043)
Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users using SEO. In this episode, we talk about something Kevin dubs as "microsite 2.0" strategy that doubled the organic traffic from 4M to 8M at Atlassian. We also talk about a link building strategy that Kevin called "account-based link building." Finally, we talk about big shifts in SEO in 2020 and beyond. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/043
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Jun 6, 2019
Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi (GMT042)
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/042
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May 30, 2019
Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.
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May 23, 2019
Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings with being part of Y-Combinator and the challenges of growing a startup in Brazil. For show notes from this episodes, my key takeaways and other goodies, go to https://growthmarketing.today/040
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May 16, 2019
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a market positioning problem. They don’t really know the value their product is giving to the right target audience. April goes through her methodology in helping companies from startups to 40 billion dollar company just do that. For the show notes, tweetable quotes from April (there are so many!) and other goodies, go to https://growthmarketing.today/039
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May 9, 2019
From Professional Poker Player to Marketer at Drift with Bill King (GMT038)
From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him become the marketer he is today. Prior to Drift, he was the Senior Growth Marketing Manager at AvidXchange, Senior Inbound Marketing Professional at Hubspot. For the show notes, tweetable quotes from Bill and other goodies, go to https://growthmarketing.today/038
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May 2, 2019
Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush
For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcoming author of the book Product-Led Growth, shares his secrets to doing just that. Learn why product-qualified leads are so much more “qualified” than marketing-qualified leads, how to increase your freemium or free trial conversion and why are some big mistakes marketers make when implementing product-led growth. For this episode's show notes, tweetable quotes and goodies, go to https://growthmarketing.today/037
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Apr 25, 2019
Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)
Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how funny and great Joel’s copy is, check out his twitter bio - Pray for your competitors: after you hire me, they’ll need it. For the show notes, tweetable quotes from Joel and more, go to https://growthmarketing.today/036.
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Apr 18, 2019
Using Emotional Targeting Methodology To 10X Conversion Rates with Talia Wolf (GMT035)
Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she's able to increase her client's conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your customer’s most inner emotional needs and cater to them in your design. For the show notes, tweetable quotes from Talia and more, go to https://growthmarketing.today/035.
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Apr 11, 2019
Why The Best Growth Marketers are Entrepreneurial - Kristian Borghesan (GMT034)
Kristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the greatest lift. For the full show notes, tweetable quotes from Kristian and other goodies, go to https://growthmarketing.today/034
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Apr 4, 2019
GMT033: Getting To $100K MRR The Lean Way - Asia Matos
Asia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes, tweetable quotes from Asia and other goodies from this episode, go to https://growthmarketing.today/033
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Nov 30, 2018
GMT032 – Is Spotify Ads Worth It With Kamil Rextin
In this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK. Originally, you had to apply as an advertiser into the Spotify Ads Platform. But it's as easy as Facebook and Google ads. If you prefer, you can listen to the podcast on iTunes, Spotify, Stitcher or YouTube. You can also check it out https://growthmarketing.today/032
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Nov 26, 2018
GMT031: Where Did Ramli john Go?
In this episode of Growth Marketing Today, I explain where I've been in the last three and half months since the last episode – hint: I got married :). I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of contract as a digital marketing educator and consultant in 7 months. Finally, I talk about lessons I've learned from this podcast.
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Jul 26, 2018
GMT030: Jaxson Khan – Director of Marketing at Nudge.ai
Jaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use AI to grow your company and how important relationship strength is for your business strength. For quotes and episode outline of this episode, go to https://growthmarketing.today/030 What You'll Learn in This Episode Nudge.ai's Most Connected Lists How they gather data How to do an effective Product Hunt launch with a focus on relationships, community, and network intelligence The future of AI and how it’ll affect marketers About Jaxson Khan Jaxson is Director of Marketing at Nudge.ai, a relationship intelligence platform. In the community, Jaxson serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. Previously,…
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Jul 19, 2018
GMT029: Andrew Warner – CEO of Mixergy
I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach. But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major companies are making chat bots a big part of their marketing and sales strategy. PS. You may have heard Facebook temporarily paused new chatbots on their platform. I asked Andrew about that, too. I think you’ll want to hear what he had to say. It's one of my best interviews to date. Andrew has created a bot just for this podcast. Check it out at botacademy.com/growthmarketing For quotes and episode outline of this episode, go to https://growthmarketing.today/029 3 Reasons To Check Out This Episode He explains what the heck a chat bot is. And if you already know what it is, you’ll still discover some interesting (and profitable) uses for chat bots Andrew invested in chat bot companies early on. He’ll reveal what he saw in chat…
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Jul 12, 2018
GMT028: Rob Mann – UX Copywriter at Manulife
Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy. For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode Rob's copywriting process What UX copywriting is Why most traditional ad's copy are failing How Rob uses Reddit to do user research when writing copy His top tips to get better at writing remarkable content About Rob Mann Over the better part of the past decade, Rob Mann has gotten to work with some awesome agencies and companies, creating copy and content for everything from tech products and corporate websites to ad campaigns and social channels. He's created content for brands such as Uber, Toyota, Johnson & Johnson, Budweiser, Twitter, Toronto Tourism and Public Mobile. He is currently a UX copywr…
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Jul 5, 2018
GMT027: Nick Drew - CEO of Fuse Insights
As a growth marketer, data is king. But, there's so much data everywhere! How do you make sure you don't drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada, Microsoft and Financial Times, gives fresh perspective on forming a data-driven growth strategy. In this episode, learn Nick's process for gathering and developing actionable insights from data, why curiosity is the most important thing when interpreting data and why more data might actually be a bad thing. For quotes and episode outline of this episode, go to https://growthmarketing.today/027 What You'll Learn in This Episode Nick's process on gathering and developing actionable insights from data Why curiosity is so important when interpreting data Why more data may not be the solution for your business or startup How AI and machine learning is changing the game for data analysis About Nick Drew Nick Drew has been a researcher for m…
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Jun 28, 2018
GMT026: Alex Birkett - Growth Marketing Manager at HubSpot
Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups. For quotes and episode outline of this episode, go to https://growthmarketing.today/026 What You'll Learn in This Episode How Alex grew ConversionXL's monthly blog visitors from 125K to 250K The content promotion strategy he used at ConversionXL The growth process at HubSpot How Alex does SEO at HubSpot About Alex Birkett Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he's been a startup growth guy at ConversionXL, and before that, at LawnStarter. Alex's main strengths and focuses are in gr…
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Jun 21, 2018
GMT025: Richard Wong - VP Marketing at HashtagPaid
Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They've recently raised $9M in Series A funding to fuel their platform's expansion with AI. Learn why you should consider running an influencer marketing campaign, how to run a successful campaign and how to measure the success of that campaign. For quotes and episode outline of this episode, go to https://growthmarketing.today/025 What You'll Learn in This Episode How has marketing in tech changed in the last 5-10 years The history and impact of influencer marketing One winning influencer campaign they ran in an unsexy industry (hint: it's the financial/bank field) What #Paid's marketing team looks like How to run a successful influencer marketing campaign How to measure the success of influencer marketing campaigns Tips for recent marketing grads on how to get thei…
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Jun 14, 2018
GMT024: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 2 of 2
We're back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the acquisition of Tilt.com's by AirBnb and Sarah's tips for doing growth experiments. She also shares her tips for anyone trying to get into growth marketing. For quotes and episode outline of this episode, go to https://growthmarketing.today/024 What You'll Learn in This Episode The northstar metric that the Tilt.com growth team looked at The fastest way to grow (hint: it’s not a spray and pray approach) The story behind the acquisition of Tilt.com by AirBnb An experiment that really worked well for Tilt.com Sarah’s tips for growth teams who are doing experiments Tips for anyone trying to get into growth marketing About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage tec…
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Jun 7, 2018
GMT023: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 1 of 2
Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app. For quotes and episode outline of this episode, go to https://growthmarketing.today/023 What You'll Learn in This Episode Sarah’s career progression (hint: she didn’t start in growth or marketing.. ahem MTV). The growth process at Tilt before they got acquired by AirBnb. What Sarah looks for in hiring growth marketers (hint: it’s not sexy resume!) How to hire for your #growth team How you get users addicted to your app About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience gr…
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May 31, 2018
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE How is HubSpot’s global growth team structured (hint: it’s not by product!) How they make sure each of their growth teams are aligned in goals What Kieran looks for in marketers when hiring His biggest lessons as a leader of a global growth team Where he sees marketing going in 5 to 10 years His advice for those trying to get into growth marketing ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies gr…
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May 24, 2018
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth team look like at HubSpot Tactics HubSpot uses to activate free users into paid users The difference between “safe bets” and “big swings” experiments Incremental and disruptive growth experiments at HubSpot this year (2018) ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow…
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May 17, 2018
GMT020: Alyssa Atkins - VP of Marketing at CareGuide
Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!). For quotes and episode outline of this episode, go to https://growthmarketing.today/020 WHAT YOU'LL LEARN FROM THIS EPISODE Why she values and only hires marketers who have an entrepreneurial mindset As marketers, how to find the balance between hustling and high-impact activities CareGuide's 5-step process to smoke test, automate and scale user acquisition channels How Alyssa hires for their marketing team ABOUT ALYSSA ATKINS Alyssa Atkins is the VP of Marketing and early employee at CareGuide, which owns vertically focused marketplaces for everyday care services, such as CanadianNanny.ca,…
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Feb 22, 2018
GMT019: Kara Dake - VP of Growth at CleverTap
Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging. For quotes and episode outline of this episode, go to https://growthmarketing.today/019
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Feb 15, 2018
GMT018: Hailey Friedman - Product Marketing Manager at RealtyShares
Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF, Silicon Valley's largest community of marketers & founders (over 16,000 members). You’ll also learn from Hailey how she does product marketing and how you can stand out as a marketers. For quotes and episode outline of this episode, go to https://growthmarketing.today/018
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Feb 8, 2018
GMT017: Ray Kanani - Director of UX Transformation at Intelex
Find out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a company. This is something he got from the AirBnb’s UX team. Every marketer, designer and product people focused on UX growth can learn a thing or two (and even more!) from Ray. For quotes and episode outline of this episode, go to https://growthmarketing.today/017
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Feb 1, 2018
GMT016: Josh Fechter - Co-Founder of BAMF Media
Named as one of "12 Innovative Founders To Watch And Learn From" by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most active Facebook groups, which gave him the opportunity to meet the Zuckerberg himself! In this episode, learn how Josh started and grew the BAMF community from 0 to 15,000 members.
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Jan 25, 2018
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.
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Jan 18, 2018
GMT014: Scott Tousley - Head of User Acquisition at HubSpot
Learn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer and the top mistakes marketers make when it comes with email marketing.
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Jan 11, 2018
GMT013: Ethan Garr - VP Product at TelTech Systems
In today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to structure your growth team and how to run the growth process.
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Jan 4, 2018
GMT012: Rokham Fard - Founder of PsychologyCompass.com
In today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team from zero to 150 strong. In this episode, learn why it’s more important to fall in love with the process rather than the results, how to improve your focus by up to 67% with this one productivity hack and the one thing that Rokham looks for when hiring marketers.
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Dec 28, 2017
GMT011: Bennett Fitzgibbon - Former Head of Marketing at Turnstyle
In today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The University of Calgary graduate was also marketing manager at Yelp WiFi for 4 months. Currently, he is the digital marketing manager at Microdea Inc.
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Dec 21, 2017
GMT010: Desmond Choi - Head of Product Growth at Diamond
In today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of SparkGig, a community driven marketplace for those who would like to list, discover, and book live performances. Listen in as Desmond shares valuable tips and insights on scheduling meetings with executives, other growth marketing strategies aside from sending e-mails, the entrepreneurial mind-set, and many more.
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Dec 14, 2017
GMT009: Peter Sum - Growth Manager at OpenCare
Peter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the OpenCare team spent $10K on customer surveys, the framework he uses to get actionable insights from tremendous data and why it’s important find the balance with creative and data-driven side of marketing.
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Dec 7, 2017
GMT008 Turgut Jabbarli - Head of Growth at DeepPixel
In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPixel. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math and business degree in the University of Waterloo and had worked with Blackberry and also as a Junior Data Scientist in InMoment. Learn from Turgut about growth hacking, growth marketing culture, and a lot more.
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Nov 30, 2017
GMT007 Kent Fenwick - Head of Growth at Hubba
In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those who can do marketing and write code at the same time. Learn from Kent how to win with data advertising, how being able to code can really change the marketing game, what is the biggest problem that companies and marketers make, and a lot more.
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Nov 23, 2017
GMT006 David Lau - Growth at SnapTravel
In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger and SMS. In July 2016, SnapTravel raised $1.2 million in its Seed round. Since then, they’ve been seeing rapid growth and hope to become every traveler’s go-to booking service. Learn about David’s journey today!
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Nov 16, 2017
GMT005 Cristian Contreras - Head of Growth at HeyOrca
In this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth experiments, and his predictive model as Cristian shares his knowledge and a lot more.
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Nov 9, 2017
GMT004 David Hurley - Growth at Planswell
In this episode, we talked with David Hurley, the head of growth at Planswell. This show is jampacked with various topics that will give you an idea on how growth works and how certain learnings and turns in life could help develop your overall growth process!
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Nov 2, 2017
GMT003: Sylvia Ng - VP of Growth and Product at 500px
In this episode, Rhamli interviewed Sylvia NG. Sylvia Ng is the VP of Growth and Analytics at 500px. A lot of people look up to Sylvia for her knowledge and experiences with growth process, growth hacks, frameworks, start-up and a lot more. Learn about the different skills and attitudes needed as a growth marketer, importance of failures, and culture through Sylvia’s journey.
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Oct 25, 2017
GMT002: Elan Marko - Growth at Business Basecamp
When you grow yourself, you grow your business. In this episode, Ramli chats with Elan Marko. He is the founder and growth at Business Basecamp and has become a growth marketer for a lot of startups, helping entrepreneurs push themselves forward through being uncomfortable. Learn about his story and how this unique way to grow your business could possibly be the next big thing for you! “I would market really hard to a few people and go real deep with those people.”- Elan Marko About Elan Elan Marko has rockclimbed over 280,000 vertical feet, and lives for adventure. By day he's addicted to learning, innovating, and growing ideas from seeds to trees. On a mission to elevate entrepeneurs to achieve their potential to impact the world. He works with heart centered entrepreneurs and help them grow revenue through business consulting and group business programs. You'll find him spending his free time connecting with great minds, brainstorming the next big idea, and getting fired up t…
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Oct 24, 2017
GMT001: John Kyeremeh - Head of Growth at Obie.ai
In this pilot episode, I interview John from Obie.ai. Learn his journey on how he became the head of growth at Obie.ai. Discover as well what a growth marketer is, how growth experimentation works, and many more. Don’t miss this episode. “Small activities can make big impacts.”- John Kyeremeh About John John is passionate about helping companies scale from product market fit. His core specialties are in customer acquisition, data analysis, designing and running experiments and creating processes within companies to scale. John's life long dream is to help companies with this traction goal. His startup experience started as the first official full-time Business Development Representative (BDR) at Vidyard (YC Company - has over a 300M valuation & joined early - under 18 employee), where he helped craft the sales process that is being used today. There, he fell in love with marketing. He's currently the head of growth at Obie.ai (500 Startups Batch 20).
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Oct 24, 2017
GMT000: Gain a Competitive Edge By Learning From Today's Smartest Marketers
My name is Ramli John, the founder, producer, and host of this show. My mission is to help marketers, founders, and consultants gain a competitive edge by learning the proven step-by-step marketing strategies from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, Val Geisler, and more! I also share a little bit about who I am and why I'm excited about learning more about marketing. If you also want to know more about marketing from today's experts, subscribe now.
Go to https://growthtoday.fm to download the FREE growth cheat sheet with actionable tips from the latest episode.
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