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Metrics & Chill
Metrics & Chill is a podcast about business metrics and the interesting and creative ways people improve them. Think of this show as your swipe file for discovering new and innovative ways for moving the numbers.
2 days ago
78: How Jasz Rae Digital Generates MQLs for High-Dollar Clients
In this episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae Digital. Jasz and John talked about how Jasz’s agency has brought the inbound methodology to clients that sell big enterprise deals.
Feb 26, 2021
77: How Nextiny Turns Video Into Leads and Sales
In this episode of Metrics and Chill, John Bonini sat down with Gabe Marguglio, founder and CEO at Nextiny. Gabe and John talked about how the team at Nextiny has turned video marketing into a lead generation powerhouse.
Feb 19, 2021
76: How Growth Machine Turns Podcasts Into Conversions
Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John all about how they’ve turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.
Feb 12, 2021
75: How Bonjoro Doubled Trial Conversions with Personalized Video
As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.
May 7, 2020
74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years
JD Sherman, HubSpot's COO for the past 8 years, joined the podcast a few weeks ahead of his announcement that he will be leaving HubSpot in July of '21. Here, he talks about his working relationship with CEO Brian Halligan, how HubSpot's leadership team approaches strategy and planning, and how that translates to various teams and departments, HubSpot's decision to go wide as a platform rather than deep and upmarket as an automation tool, and much more.
Apr 15, 2020
73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)
An old friend Patrick Shea joins the pod to discuss the early days of HubSpot's partner program, how they went about building a powerful and thriving partner community, his transition to enterprise and what SMB marketers can learn from the enterprise playbook (and vice versa) and much more.
1 hr 5 min
Mar 18, 2020
72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)
Today Pete Caputa joins the podcast to talk about how Databox is leveraging live chat + email in both the sales and support functions, how the approach differs from the traditional sales approach, and why it took Databox so long to roll it out (thoughtfully) over the last year.
Mar 10, 2020
71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It
April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positioning lessons that April discusses in the book and coaches clients on, including: - How to tell if you have weak positioning - Where positioning should fall on a marketer's/executive's priority list - How the approach to positioning changes depending on the stage of your company - The 10-step process for defining your positioning, and... - The most important positioning lessons that April has learned throughout her career Enjoy.
Mar 4, 2020
70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content
Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and Convert. The latter, a content marketing agency he's run for over 4 years, takes a unique approach to offering services around content marketing. Hear about their 4-step content framework for getting client's results no matter the industry.
Feb 25, 2020
69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B
On this episode, Casted CEO and cofounder Lindsay Tjepkema joins the show to talk about its recent public launch and round of funding, how the company is growing and what's been working so far, and why genuine and helpful conversations are the next big thing for B2B brands to leverage as a driver for growth.
Feb 18, 2020
68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpot
Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth. In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including: - how the team is structured - how their planning process works - how they set goals and cascade them down to the individual contributor - how they stay flexible to make adjustments, improve efficiencies, etc. - the channels they're investing more in, the ones that have evolved, etc. Enjoy!
Feb 11, 2020
67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams
In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.
Feb 4, 2020
66: Devin Bramhall / How Animalz Produces The World's Best Content
Today we're joined by Devin Bramhall, VP of Marketing at Animalz and previously head of content at Help Scout. Animalz is a content marketing services company that works with some of the most well-known companies in SaaS––Intercom, Wistia, ProfitWell, Zendesk, and Clearbit just to name a few. Here, Devin takes us through her process and outlook for creating great content. Hint: It doesn't involve writing. (At least, not exclusively.)
Jan 28, 2020
65: Daniel Waas / Lessons from 10 Years of Growing GoToWebinar
Daniel Waas spent 10 years managing and working on the same product––GoToWebinar. First with Citrix and later, after an acquisition, with LogMeIn, Waas's strength was perfecting and marketing a product that he himself knew better than anyone after hosting more than 500 webinars over the last 10 years. Here, Waas shares lessons learned after spending more than 10 years growing with the same company.
Jan 21, 2020
64: David Rostan / Calendly's Approach to Freemium & How Competition Sharpened Its Positioning
David Rostan, former VP of Sales & Marketing at Calendly, joins the pod to talk about how freemium helped shape Calendly's go-to-market approach and how growing market competition in the effort to own your calendar only sharpened Calendly's positioning.
Jan 6, 2020
63: John & Pete / Company Performance Is Not A Passive Sport
We’re back! In this episode, John and Pete return for some friendly banter and conversation around how Databox approaches reporting on company performance including what gets measured, the cadence of sharing and updating others on performance, individual and team responsibilities, and much more.
Dec 9, 2019
62: Melissa Matlins / Vimeo’s Journey to Full-Service SaaS & 1M Paying Subscribers
Vimeo's VP of Marketing, Melissa Matlins, dives deep into Vimeo's journey to become a full-service video platform and how they're repositioning the brand to support that.
Dec 2, 2019
61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses
ThriveHive CMO Dan Slagen joins John to discuss: - the challenges of marketing to the SMB - how to develop a marketing strategy for a high-churn, high CAC audience - how to foster a better working relationship between marketing and sales, and - how channel/partner marketing has been the key to it all
Nov 25, 2019
60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First
ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: - how the company netted 80,000 customers by focusing more on product and less on marketing - why she's joined the company now and how marketing will continue to fuel growth, and - why they're leaning into brand and an already established community to grow
Nov 18, 2019
59: Ryan Bonnici / Inside G2's Explosive Growth
Ryan Bonnici, CMO at G2, checks in after 2 years at the company to share: - how they grew the team from 5 to 80 people - how he structures the marketing team into 3 pillars - how the marketing team measures success - the strategies that helped them grow monthly sessions from 500,000 to 5 million - his aggressive approach to goal-setting and planning - and more...
Nov 11, 2019
58: Andy Cook / Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several years. On this episode, he shares details around: - how he and his cofounder cut expenses to avoid going out of business - how a failed round of funding made profitability a necessity - how launching a freemium plan helped Tettra increase acquisition and adoption - how the team sets, prioritizes, and aligns around goals in order to stay on track
Nov 4, 2019
57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers
Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in: - building a content marketing engine - hiring and structuring a marketing team - aligning your team around metrics/goals/plans - the most important skills a marketer needs in 2020 (and beyond) - and more...
Oct 28, 2019
56: Ellie Mirman / From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook
Ellie Mirman, CMO at Crayon, shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.
Oct 21, 2019
55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
Oct 14, 2019
54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff
On this episode of Ground Up, Joe Martin shares: - CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration. - How to get the marketing right for your freemium product (leveraging organic growth and referrals) - The role of historical data in building your marketing engine from scratch - And more!
Oct 7, 2019
53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a "boring" podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.
Sep 30, 2019
52: Rebecca Corliss / Marketing in Survival Mode with Owl Labs (And HubSpot)
Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.
Sep 26, 2019
51: Ben Jabbawy / Privy's Journey Back from (Almost) Out-of-Business
On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.
Sep 24, 2019
50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation
On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.
Sep 23, 2019
49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell
Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.
Sep 17, 2019
48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time
On this episode, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand's vision, and battling imposter syndrome.
Sep 16, 2019
47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch
Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
Feb 21, 2019
46: Ground Table / Are website forms dying? Are chatbots a better experience?
On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate. Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates
Jan 29, 2019
45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.
1 hr 41 min
Jan 29, 2019
44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World
On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.
Jan 22, 2019
43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox
On today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like: - What it is like to sell to companies who are already using a free product. - How our product team helped streamline his sales process. - How our marketing team helped position our product more effectively to new users. - How our customer support team helps users adopt the product and buy on their own. ...and more!
1 hr 16 min
Nov 13, 2018
42: Chris Savage / Wistia's Moment of Clarity
On this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.
Nov 2, 2018
41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life
James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone else’s: doing anything for anyone. Fast forward to today, he’s happily married, has four kids, has fewer employees, tight relationships with partner firms and a thriving business that’s helped 100s of banks and credit unions transform the way they do their marketing and sales. How did he do it?
Oct 11, 2018
40: Jay Acunzo / Break(ing) the Wheel of "Best Practices"
Jay Acunzo, author of Break the Wheel, joins us to share his experiences in the tech industry, the moment(s) that sparked his passion against mindlessly following best practices, and how you can hone your intuition and do your best work.
Oct 5, 2018
39: Scott Belsky / The Messy Middle
Scott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture.
Sep 12, 2018
38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements
Fresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.
Sep 11, 2018
37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month
In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the performance of the HubSpot Blog - What HubSpot's organic strategy looks like - The pillar/cluster model - How the blog team is structured, and more...
Aug 28, 2018
36: Ryan Carson / How Treehouse Helped 850,000 People Learn to Code
Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.
Jul 27, 2018
35: John & Pete / Forms vs. Website Chat
Leads forms or website chat–which converts better? John and Pete share the findings of a recent Databox report and debate the differences in approach, pros and cons, and more. See the full report here: https://databox.com/forms-vs-chat
Jul 18, 2018
34: Recruiting, Hiring, & Onboarding Talent
John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative. Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring
Jun 26, 2018
33: Joe Jerome & Kathy Heil / How to Partner with Other Firms to Extend Your Capabilities
Pete Caputa shares the story of two agencies with a shared vision that leveraged each other's strengths in order to expand their capabilities and grow.
Jun 11, 2018
32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market
Hiten Shah details the successful research, development, and launch of his newest tool, FYI.
Jun 1, 2018
31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First
They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.
May 31, 2018
30: John & Pete / Surpassing $1M in ARR
Pete Caputa joins John to talk about the goals, processes, and discipline that helped Databox surpass its first million in ARR.
May 18, 2018
29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations
Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.
May 1, 2018
28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change
Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.
Apr 26, 2018
27: John & Pete / Accelerating Growth with Comarketing
John & Pete talk about the comarketing strategies that have helped Databox significantly increase traffic and leads over the last 12 months, as well as detail ways more business can take advantage of its comarketing program.
Apr 23, 2018
26: Russ Perry / Design Pickle's Founder on Going from 'Failed Entrepreneur' to $10M ARR in 3+ Years
Listen in as Russ Perry shares how Design Pickle made unlimited, subscription-based graphic design work.
Apr 9, 2018
25: John & Pete / The Story Behind Databox's Mission
John and Pete share some background on Databox's mission, as well as some of the specific developments and activities that have helped support that mission and spur growth.
Mar 23, 2018
24: Jason Fried / Basecamp's Journey to 100,000 Paying Customers
Jason Fried on Basecamp's beginnings, staying bootstrapped, and why they don't care about world dominance.
Mar 15, 2018
23: Chris Savage / Wistia's Long, Steady, Overnight Success Story
Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, as well as thoughts on where branded video is headed.
Mar 8, 2018
22: Nir Eyal / How Apple, Facebook (And Others) Build Habit-Forming Products
Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love.
Feb 27, 2018
21: Andy Cook & Nelson Joyce / How Tettra Achieved Profitability in 2 Years
Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability.
1 hr 2 min
Feb 12, 2018
20: Ken Segall / Apple's Product & Advertising in the Steve Jobs Era
Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a generation.
1 hr 12 min
Feb 12, 2018
19: Elyse Flynn Meyer / The Tools & Technology That Fuel Agency Growth
Prism Global Marketing Solutions has developed a reputation for keeping its clients ahead of the technology curve. Here's how that's helped spur 40% YoY revenue growth.
Feb 6, 2018
18: Julie Hogan / Drift's Approach for Getting Closest to the Customer
Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation.
Feb 1, 2018
17: Matthew Wellschlager / How Ceros is Disrupting Content Marketing (& Why You Should Care)
Ceros' VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content.
Jan 30, 2018
16: Georgiana Laudi / Forget the Funnel: How SaaS Marketers Can Think More Strategically
The former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away. Check out Laudi's free weekly workshops for SaaS marketers, Forget the Funnel, here: https://forgetthefunnel.com/for-ground-up/
Jan 25, 2018
15: Tim Thyne / Help Scout's Next Phase of Growth
Tim Thyne on how Help Scout scaled its self-serve model and how a product-driven company gets comfortable with the idea of “sales.”
Jan 16, 2018
14: Rand Fishkin / On Leaving Moz... (& 17 Years of SEO)
As he prepares to leave the company he founded to start anew, Fishkin shares details on how Moz built its product and audience, the importance of owned assets, and what he's thinking of next.
1 hr 4 min
Jan 12, 2018
13: John & Pete / Acquiring Your First *500* Customers
Drawing from his experience in starting his own company, scaling HubSpot, and advising other startups, Databox CEO Pete Caputa shares his experience on the things that change after your first 100 customers, and how to evolve in order to continue scaling.
Jan 8, 2018
12: Mike Donnelly / Disrupting Email Marketing with Artificial Intelligence
Mike Donnelly noticed it had become increasingly difficult to reach his customers through email. After noticing patterns in how and when his customers engaged with his emails, he built Seventh Sense. This is his story.
Jan 2, 2018
11: Karl Sakas / How to Make Your Clients Thrilled to Work with You
Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.
Dec 21, 2017
10: Tiffany Sauder / From out of Business to Inc. 5000
Tiffany Sauder, President of Element Three, tells the story of how she brought her agency from the brink of failure to the Inc. 5000 and $10 million in annual revenue.
Dec 20, 2017
9: Andi Graham / Not Your Average HubSpot Agency Partner
Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.
Dec 11, 2017
8: Joanna Wiebe / The Copyhackers Founder on Launching Airstory to Help Make Writing Better
Joanna Wiebe tells the story of how, through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, she was inspired to launch software to help everyone that writes for a living create better work.
Dec 5, 2017
7: Paul Roetzer / The Hard Stuff About Building an Agency, Defining Success, & Solving for Both
It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.
Nov 27, 2017
6: Oli Gardner & Stefanie Grieser / Building, Launching, & Growing Unbounce
Fresh off the successful launch of Landing Page Analyzer, we talked with Unbounce cofounder Oli Gardner and employee #9, Stefanie Grieser, on the company’s growth and overall success. Landing Page Analyzer: https://unbounce.com/landing-page-analyzer/
1 hr 1 min
Nov 8, 2017
5: Jeremy Ellens / Bootstrapping LeadQuizzes to over $1M annually in under 2 years
LeadQuizzes founder Jeremy Ellens talks about the transition from a service-based agency to a SaaS product that's generating over $1 million a year with no funding.
Nov 2, 2017
4: Jonah Lopin / Crayon's Evolution from Inspiration to Market Intelligence
After leaving HubSpot, Jonah Lopin remembers feeling a bit unsettled at the obscurity of starting your own company. No emails. No meetings. But high expectations. Hear Lopin detail Crayon's evolution from an inspiration tool to a suite of market and competitive intelligence tools.
Oct 25, 2017
3: John & Pete / Finding Your First 100 Customers
Databox CEO Pete Caputa has played a key role in generating the first 100 customers (and more) for 3 different startups. In this episode, we chat about lessons from each that can be applied to any business.
Oct 21, 2017
2: Pamela Vaughan / HubSpot's Approach to Growth & Optimization
Ever wonder how HubSpot approaches its own growth marketing? Pamela Vaughan, who has been with the company since 2008, gives us an inside look at the things that helped grow the HubSpot Blog to >4M monthly visitors, as well as their approach to testing and optimization that continues to help them grow at scale.
Oct 21, 2017
1: Pete Caputa / Building HubSpot's Partner Program (& His Next Billion Dollar Business)
Hear how Pete Caputa, now CEO at Databox, worked through internal resistance to build HubSpot’s Partner Program (on nights and weekends) into a global community that now represents ~40% of the company’s annual revenue.