Good Morning, HR
Good Morning, HR
Apr 7, 2022
Principles of Executive Coaching with Brad Smith
Play • 41 min

In episode 40, Coffey discusses “career impact” coaching with Brad Smith, an experienced HR leader and executive coach. They discuss the great advice Brad gave Coffey almost 30 years ago; preparing for “career impact” conversations; creating a structure in which a coaching recipient can receive helpful feedback; the importance of including stakeholders in the coaching process; “amplifiers and dampers” in coaching individuals; the five boxes that need to be checked when considering coaching; “coaching is the belief that the answer lies within”; incentivizing employees to change behavior; “if you think about the money, you’ll lose”; how coaching is only part of leadership development; and measuring the ROI of coaching.

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About our Guest:

Brad Smith has 41 years of experience in the employment industry as a retained executive search professional and as a vice president and senior consultant for Drake Beam Morin, Inc (DBM), a global career transition and executive coaching firm.

Besides his transition practice, Brad works with a select number of executives who have specific career impact development needs. He also serves as Project Manager and company contact person on all coaching projects accepted by his firm.

Brad has been recognized in Who's Who in Human Resources. Brad is past president and chairman of The Cowtown Executives Association, an executive networking and business referral group. He served for eight years as Vice President of Communications for the Fort Worth Human Resource Management Association. He was a member of the Fort Worth Chamber’s Quality Workforce Commission as well as a member of the Board of Trustees for Hill School of Fort Worth. Brad is also a guest lecturer at the TCU Neeley School of Business: The BNSF Next Generation Leadership Program and The University of Texas at Arlington. He is also a mentor in the TCU Neeley Honors Program and executive coach to the Baylor University EMBA Program.

Brad currently chairs the Tarrant County Senior Executive Group, an invitation only transition networking group for C-level executives.

Brad is a veteran of the United States Air Force Intelligence Service where he was member of a special operations wing that conducted search and rescue missions for downed pilots in Laos and Viet Nam. He holds a B.S. degree in Business Administration from Iowa State University. Brad brings 41 years of total experience in career transition, executive coaching, executive search, management and marketing in a variety of industries.

His diversified industry background includes retail operations and merchandising, health care, marketing, legal and general management. Brad's considerable experience in service industries gives him a unique perspective in developing and enhancing client relationships.

He has a no-nonsense approach to the coaching profession that resonates well with both clients and organizations as well as a defined process that involves critical stakeholders.

Brad is an excellent coach because he’s old and has made a lot of mistakes.

Brad Smith can be reached at or

About Mike Coffey:

Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.

In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.

Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.

Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year.

Additionally, Imperative is included in the prestigious Best Places to Work in Texas list and has been named the Texas Association of Business’ small business of the year.

Mike is a member of the Fort Worth chapter of the Entrepreneurs’ Organization and volunteers with the SHRM Texas State Council.

Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).

Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.

Learning Objectives:

  1. Conducting key conversations to ensure that your message is understand.
  2. Preparing for “career impact” coaching conversations.
  3. Evaluating the five key questions when deciding whether to proceed with a coaching effort.
  4. Measuring the return-on-investment on coaching.
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