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The Honeybadger Crew
Three developers building a software business on our own terms.
1 day ago
Is It Better To Be At Amazon's Mercy Or Your Own?
This week The Founders talk about relying on Amazon for their technology stack and what happens when problems arise. They also provide updates on existing post-Postgres and extol the virtues of documentation when outsourcing.
3 days ago
When Is The Convenience Of Outsourcing Not Worth The Price?
On this special bonus episode, The Founders talk about whether to keep their swag fulfillment or look for other options after a recent steep price increase. They also provide an update on the contractor machine and also discuss some of the personality traits needed to successfully delegate projects. Listen now, or have someone listen for you!
Feb 26, 2021
Talking Startups And Pricing Strategies With John Nunemaker
Special guest John Nunemaker is in the house...err...Zoom! He chats with The Founders about Flipper Cloud and strategies around its launch as well as tales from companies' past. They also discuss decisions around pricing a SaaS product and killer cardinality.
Feb 19, 2021
All Your Contractors Are Belong To Us!
This week The Founders give an update on their new contractor system and how to nurture an "I don't care" work culture. Plus don't miss Beavis and Butthead memories, Heroku integration speed bumps, and chopping chonky trees!
Feb 12, 2021
What Is The Lowest Maintenance Website Imaginable?
This week The Founders talk about maintaining simple websites from the stone age, hiring contractors with Upwork, and Heya being 100% opensource. They also put Netlify on notice; if things don't improve, Badgerfy is becoming a reality!
Feb 5, 2021
Is Our Business Model A Hedge On The Internet?
This week The Founders talk GameStop stock, Elasticsearch clusters, Honeybadger's hedge position on the internet, and creating their own contractor pool to outsource small projects. Can you handle it? Listen and find out!
Jan 29, 2021
The Bootstrapper's Guide to the Ninja Launch
This week The Founders explain the difference between a ninja launch for bootstrappers vs. the more traditional stealth launch. They also reveal what programming languages they would learn if Honeybadger went away and they had to get real developer jobs! Plus, AWS vs. Elastic, who's right?
Jan 22, 2021
Bitcoin And Honeybadger's Bold Product Roadmap
This week Josh, Ben, and Starr break tradition and go public with Honeybadger's product roadmap. They also reveal a foolproof plan to monetize locked Bitcoin wallets and predict the future of crypto, Bytecoin!
Jan 15, 2021
We Survived 2020 But What About Our Growth Rate?
It's a new year and a new season of FounderQuest! Season 3 starts things off with the founders recapping Honeybadger's 2020 growth numbers and where they are hoping to go in 2021. They also review the performance of the blog after a year of commissioning articles from outside authors and its impact on sales.
Oct 16, 2020
What, Me Worry? Fearing Your Company's Permanence
This week the Founders talk about dealing with fears their company could disappear at any moment and what makes them confident that it will be around tomorrow and beyond. They also talk rollerblade chairs, Kung Fu Panda, wrapping up 2020, and the upcoming FounderQuest hiatus! Also, please vote!
Oct 2, 2020
How To Build Solid Multi-tenant Account Systems For SaaS
This week The Founders talk about the latest redesign of Honeybadger's user account setup and lessons they've learned along the way (tenant ID FTW!) They also talk about the Hook Relay launch, celebrity endorsements, moving to Canada, and how building software relates to constructing buildings.
Sep 25, 2020
Should You Interview Job Candidates Via Slack Or TikTok?
This week The Founders talk about new hiring paradigms, virtual conferences, and the stock market. Plus, does Roam dress your notes in the world's finest UX, only appreciated by the best and brightest, or is it really just a wiki strutting around with no clothes on?
Sep 18, 2020
Reading Rainbow, FounderQuest Style!
This week The Founders reveal some of their favorite books they've read this summer and what they learned about utopias, U.S. history, and Murderbots! They also talk about living their lives up in smoke as the forest fires continue to rage along the West Coast.
Sep 11, 2020
Just Breathe! Staying Mindful While Working
It’s all in your mind! This week The Founders share apps and strategies they use to stay mindful and breathing while banging out code. Also, do they actually miss anything about working for "the man" before setting of on their own? Plus, what will the future of office snacks look like in a world without offices? Tune in and satisfy your hunger for FounderQuest!
Sep 4, 2020
In Search Of The Perfect To-Do Manager
This week The Founders talk SOC 2 and why you may not even need it in the first place. They also detail their quest for the perfect task management tool (spoiler alert, they're still looking) and share bonus tips on how to tell if your kayak has a leak!
Aug 28, 2020
How Do You Sell A SaaS Swiss Army Knife?
This week The Founders talk about product positioning for Hook Relay and how launching new products has changed since releasing Honeybadger. They also discuss why Google would make a terrible airline, Microsoft Flight Simulator glitches, and flavors of bottled excellence.
Aug 21, 2020
Learn How We Run Our SaaS Content Marketing Machine
This week the founders talk about their content marketing efforts. Starr explains her process for keeping the Honeybadger blog content flowing from writer recruitment, management tools, and the editing process. Josh talks about Exceptional Creatures and also risks getting sued into oblivion by reminiscing about freelancing for "The Mouse."
Aug 14, 2020
What The Heck Is Penetration Testing And How Does It Work?
This week the founders talk about security, and what the process was like to have penetration testing done for Honeybadger. They also talk about why they don't offer bug bounties and Josh explains what a Whirly Board is.
Aug 7, 2020
What Sparked Our Fascination With Computers?
This week the founders talk about their origin stories and what sparked their collective interests in computers. By the end of the episode you will also be able to match each founder to their corresponding early-childhood career dreams consisting of architect, journalist and pool hustler!
Jul 31, 2020
Schrems VII, The Return of Safe Harbor
This week the founders talk about their experiences dealing with the wild world of EU privacy laws when operating in the US. Learn about the potential impact on the Schrems II ruling on their business moving forward. Plus, learn some proposed names for future Schrems rulings!
Jul 24, 2020
Apps and Websites Sharing Domains. Is It a Highlander Situation?
This week the founders talk about the pros and cons of having your app and website share the same domain. Can they coexist or can there be only ONE? Plus, find out who has that new product glow and don't miss grilling tips for veggies and garlic scapes! Other podcasts may go more in depth, but none match FounderQuest's breadth!
Jul 17, 2020
How Price Sensitive Are B2B Customers?
This week the founders recap their second quarterly meeting under Covid. They reveal how pricing changes have impacted business, share updates on Hook Relay, trademark renewals, and using ProfitWell Retain. Plus, don't call it a chargeback!
Jul 3, 2020
How To Unlock The Gold Standard of Webhooks
This week Josh and Ben talk webhooks and announce a new product from Honeybadger. Testers wanted! They also touch on managing contractors, fallout from the Hey vs. Apple saga, and decide that there's really no right or wrong way to pick up dog poop.
Jun 26, 2020
Spoiler Alert! The Apple Vs Hey Fight Explained and Who’s Right?
The Badgers break down DHH's spat with Apple and Ben correctly predicts how it ends (this episode was recorded June 19th). It's freaky! They also discuss Hey and if it's worth the hype and how Honeybadger's new pricing has impacted business.
Jun 5, 2020
How Many Hours Does It REALLY Take To Start A Company?
This week the hosts debate how many hours per week it takes to bootstrap a company. Other topics include politics and podcasting, SOC 2 compliance, and whether to treat free accounts the same as paid accounts. Also, in light of current events, we are taking a brief hiatus after this episode.
May 29, 2020
Updating Our Pricing With Gravy And Special Sauce
This week the crew talks about decisions around Honeybadger's recent pricing changes as well as the new mild and spicy plans. The discussion gradually fades to black when the topic of dark patterns creeps in, sparking rants about purposely poor UX. Listen now, we're the gravy on your Friday!
May 22, 2020
Kickin It With Mike Perham, Author Of Faktory & Sidekiq
Mike Perham of Sidekiq and Faktory fame joins us on FounderQuest this week. We talk about the origins of Sidekiq, COVID impacts, and having a plan for your business if you, the sole proprietor, kicks the bucket. Can you kick it? Yes you can!
May 15, 2020
Is GitHub Codespaces Basically Just X Windows?
Question everything this week!?!? Can you use proprietary drivers and truly be an opensource developer? Is Codespaces really just X Windows? Did Elon Musk secretly create DuckTails for propaganda purposes? Listen before Big Brother takes this down!
May 8, 2020
Beware The Blinking Folder Of Death
On this week's FounderQuest the hosts talk about upgrading API versions, using VS Code to edit markdown, and dead MacBooks. Plus, learn how to commit bank fraud by using spoofed phone numbers to perform literal man-in-the-middle attacks!
May 1, 2020
Ruby Is The Animal Crossing Of Programming Languages
This week on FounderQuest the hosts talk about using a Prosperity Public License for Heya and how it allows a product to be both free and open-source while allowing the option to charge for certain users. Also, are you team Voltron, Thundercats, Gobots, or Transformers? It's time to choose a side!
Apr 24, 2020
How Building Our Own Campaign Mailer For Rails Set Us Free
This week Ben, Starr, and Josh break down Heya, their freshly shipped open source email campaign mailer for Rails developers. Learn how Heya works, how it can help with GDPR and Soc 2 compliance, and how it saves Honeybadger $$$ in Intercom and Segment costs. Plus, don't miss the hot thermometer takes!
Apr 17, 2020
Tough Decisions And Drones Wearing Fedoras
In this episode, Josh, Starr and Ben talk candidly about some tough decisions they've had to make during Covid-19. They also talk about things Honeybadger is doing to help its customers, testing Zoom alternatives, the new world of dating, and why they're optimistic for the future.
Apr 10, 2020
FounderQuest Clips - Too Hot For Podcast Vol 1
This week on FounderQuest, it's a cutting room floor clips episode. Hear vintage, unreleased clips of episodes that you weren't supposed to hear. Discussions include: 90's software stores, Alan Turing, water heaters, buying top quality spyware dongles from China and even FounderQuest itself!
Apr 3, 2020
This Is Fine. Settling Into The New Normal.
The world is burning, yet we find ourselves settling into our weird new daily routines. This week Josh, Starr, and Ben discuss the importance of company transparency during a crisis, Tiger King, and, political trigger warning, separating health coverage from employment. Bring your marshmallows, chocolate and crackers!
Mar 27, 2020
The Shocking Reason Aliens Haven't Attacked Us...Yet!
This week on PandemicQuest Josh, Starr and Ben share insider trading tips via the dark web, explain why aliens haven't attacked yet, and their thoughts around starting a SaaS company for hand sanitizer. The truth isn't out there, it's in here! Can you handle it?
Mar 20, 2020
Dispatches From Inside The Honey Bunker
Glove up, mask on, and tune in to this week’s FounderQuest! Starr, Ben and Josh talk hot investing tips now that our 401(k)s are gone, plans for the “Honey Bunker,” pivoting away from remote and back to co-located working, Animal Crossing, hoarding Mucinex, and the Corona vs. Pacifico beer debate is finally settled.
Mar 13, 2020
Founder Life Within The Coronavirus Epicenter
Ben, Josh and Starr are transmitting...err...broadcasting from deep within the COVID-19 epicenter on this week's FounderQuest. They talk about life in our brave new COVID-19 World, Tailwind CSS, and reminisce about the old freelancing days in the time of Big Mouth Billy Bass!
Mar 6, 2020
Welcome To The Land Of Tomorrow
Join Ben, Starr, and Josh on this week's FounderQuest for a look at our dystopian future. Ben shares the most interesting questions he received while interviewing and the discussion results in the creation of an onboarding manual for time traveling job candidates. Also, Discover which host, like, bought a totally rad pager, like, this month. Beep Beep!
Feb 28, 2020
How Long Could Our Company Survive Without Us?
This week on FounderQuest, Josh, Starr, and Ben hypothesize how long Honeybadger could keep going if they went off the grid given the current pace of tech churn. They also discuss going all-in on COBOL and whether framework trends are actually any different than fashion trends. Get lost in this week's FounderQuest!
Feb 21, 2020
A Mortal Kombat Rampage for Pole Position on Galaga
This week Josh, Ben, and Starr talk vintage console games and announce details about Honeybadger's upcoming RailsConf blow out. The episode then pinballs over to dismissing FU money, insights on hiring and more. Hold on to your headphones!
Feb 14, 2020
Founder Show and Tell
The honeybadgers have been busy this week! Ben, Josh and Starr each have work that shipped this week that they want to brag on. This episode strides over vast expanses, covering issues like compliance, open-source marketing and content marketing. It all builds up to a big reveal at the end, where we finally announce a new Honeybadger effort: the RailsConf Indie Lounge.
Feb 7, 2020
FounderQuest Predicts The Future Of Work
In this episode the Badgers talk about their predictions for the future of work. They also discuss some of the pros and cons to working remotely and how to prevent loneliness. Conveniently enough, Honeybadger is also hiring a JS developer. Learn the secrets of becoming a Honeybadger!
Jan 31, 2020
Prepare Thyself For When The Tax Man Cometh
Ben and Starr have an informal fireside chat about recent tax changes and how to navigate them when running a SaaS company with nationwide sales. Learn about some of the surprising rules some states have around business classifications and why you might have to pay sales tax in one state but not another. Uncle Sam is crashing the internet party, listen and make sure you're prepared!
Jan 24, 2020
Should You Target Pieces Of Pie Or Whole Enchiladas?
History is made this week as FounderQuest welcomes its first ever guest, Justin Jackson, co-founder of Transistor.fm! A debate ensues around whether it's better to build a product for a niche market or target the larger market as a whole. Also, the next time Jeff Bezos corners you with unsolicited advice for your bootstrapped startup, just ignore him. Listen to find out why.
Jan 17, 2020
We Pull Back The Curtain On A Secret Project
This week Josh reveals his super secret project that he's been working on and it will...BLOW...YOU...AWAY!!! Just kidding, you and your surroundings are most likely safe but it's pretty darn cool! Want more? The Founders get contrarian and talk about why they sometimes go to the trouble of building tools instead of buying ones that are readily available. They also make a case for using separate apps rather than an all-in-one solution. Ancient viral video fans rejoice and get ready for some reminiscing about The Hamster Dance and The Badger Song.
Jan 10, 2020
Discovering Our Strengths
In this episode Josh, Starr, and Ben talk about each of their results from taking the CliftonStrengths assessment and debate the validity of the results. They also discuss if having differing strengths and weaknesses has helped or hindered them working as a team.
Dec 27, 2019
Hawaiian Punch And 2020 Resolutions
The trio is morphing into a duo on this week's episode of FounderQuest, Fireside Chat edition. Ben and Josh talk about their 2020 resolutions, upping their serverless usage, side projects, and holiday plans. Ben also drops a major update from a previous episode.
Dec 20, 2019
The Things We Shipped In 2019
This week Josh, Ben, and Starr look back at all of the things that Honeybadger shipped in the last 12 months. They also give Apple some free management advice and provide their thoughts on MicroConf's latest announcement. Lastly, will Honeybadger move away from error monitoring and bet its future on textbox applications? Tune in and find out!
Dec 13, 2019
Is It Time For The Big Rewrite?
This week on FounderQuest Josh, Starr, and Ben talk about the quandary of not knowing how to build something until after you’ve already built it. Therefore, once it's built it can be hard to fight the urge to tear it down and build it again taking into account all of lessons that were learned along the way. The Badgers also imagine a rewrite of Honeybadger using the latest in 90s technology. Trigger warning for Perl developers!
Dec 6, 2019
The 2019 Thanksgiving Freestyle Episode
The guys throw the show notes out the window and kick it freestyle on this special Thanksgiving episode. All of today’s hard-hitting questions are answered: Dark meat or light meat? Turkey or duck? The warm glow of a fireplace or the warm glow of a database upgrade progress bar? Plus, the guys talk about when to start holiday feature freezes and what Honeybadger is working on/not working on this December.
Nov 29, 2019
Is Offering A Free Plan Worth The Hassle?
This week on FounderQuest, the guys talk about their decision to offer a free plan alongside the paid plans for Honeybadger and how it impacted the overall business. Josh is also back shares the hottest of takes from his recent trip to Nashville to attend RubyConf. As usual, the show goes off the rails and talks about flying, Ben’s Eye of Sauron approach to fiscal management and an acquisition strategy based around companies named after honey badgers.