The Future of Personal Branding with Brand Strategist & Trend Forecaster Katie Baron
Play • 46 min

Are you ready for an episode that will inspire you to take control of your personal brand and shape your future? I am joined in this episode by the brilliant Katie Baron – a London-based writer, brand strategist, trends forecaster, and futurist with extensive experience within the fashion, retail, and design industries.In this fascinating conversation, Katie shares how she helps clients shape their personal brand, sheds light on her job as a trend forecasting and her unique role in shaping the future, and some of the key cultural shifts and patterns she is currently seeing. This episode Is packed with valuable insights and practical advice for building a powerful personal brand, so I hope you’ll tune in and use this opportunity to dig a bit deeper and understand whom you want to be, and how you want to show up in the world.  




“Everybody has something very unique to give, and it's about being able to express that. For most people…it’s very difficult to understand that specificity of who you are, what it is that motivates you, and what you want to give.” – 07:39


“Sometimes I work with people who are really very successful at something which is almost kind of a danger in itself.” 13:37


“So, you have a power base of women and yet you have the advertising world which literally just doesn’t care.” – 21:10 


 “The biggest thing that trend forecasting has taught me is that we are here to shape what happens. A lot of what I’m doing is saying ‘this is what I think is coming down the line if things continue in this way’.” 36:31



Time stamps

00:00 – Introduction to Katie

04:41 – What drove Katie to do what she does
07:40 – Why having a personal brand is important 
12:00 – Katie discusses the sense of ‘becoming’

19:19 – Trends around personal branding

20:42 – Thoughts around ‘The 100-Year Life’

25:00 – Cultural shifts regarding what is important to people

28:00 – Katie discusses her books

36:31 – The biggest lessons Katie has learned from trend forecasting

37:10 – What people should consider

45:15 – How to connect with Katie



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