In this episode, host Tyler Narducci speaks with Avi Kumar. Avi is the founder and CEO of KUWARE Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! Avi prides himself on being an Irreverent Marketer, with a belief in looking past the star power of marketing “gurus” and shattering marketing myths.
Covered in this episode:
- What are white-label partners and how do they work
- When is the right time to partner with a white-label partner
- Employees VS. freelancers VS white-label partners
- How to find the right white-label partner
- What should a white-label partner cost and what are target margins
- How to market new services offered by white-label partners
- How to SCALE further utilizing a white-label partner
- And SO MUCH MORE …
In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a 7-figure agency owner.
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