#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)
Play • 57 min

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:

  • Tips to build a powerful marketing plan that aligns with your business objectives
  • Strategies to gain plan approval from executives and board members
  • Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
  • Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

This episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive 


Thanks to our 2023 presenting sponsors Demandwell and Zapier.


Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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