Demand Thinking
Ryan Singer and Chris Spiek
Subscribe
New perspectives from the bleeding edge of product management with Ryan Singer and Chris Spiek.
Available episodes
Newest first
Oldest first
Nov 18, 2019
Metrics aren't projects
What's the relationship between shaping projects and targeting specific metrics for the business? Chris offers a way of thinking of metric goals (like number of signups or usage of a particular feature) as a filter for potential bets. This leads to a discussion about the betting table, who makes the trade-offs about what to do next, and how research into the demand side plays into the shaping and betting process.
playlist_add
Oct 8, 2019
The slapdash meeting
You've probably been in a "slapdash" planning meeting — too many people, shallow preparation, not enough time, with too many unanswered questions spiraling out. You have to make a decision but nobody feels good about it.
We contrast that with having separate shaping, de-risking, and betting meetings. Shaping sessions are small, private, and intensely collaborative. In the de-risking rooms, technical people give input to the concept so you have better answers to the hard questions later. Chris tells before/after stories that show how different it is to bet on a project after doing the right kind of pre-work.
playlist_add
Aug 29, 2017
Turn big unknowns into focused projects
See the YouTube version with live sketching here: https://www.youtube.com/watch?v=JCZ7cM_4_og
playlist_add
Jul 25, 2017
Feature requests aren't demand
YouTube version with live sketching here: https://www.youtube.com/watch?v=nMIZqim8iXU
playlist_add