Vivian Tu, CEO & Founder of Your Rich BFF, joins Dear Asian Americans to talk about all things personal finance and being your own boss. Vivian shares about growing up in a predominantly white community, gaining a wider perspective once she got to college, and how all of this became intertwined with her journey through finance (from school to Wall Street and beyond). Listen in as Jerry and Vivian talk about the way Asian American families dealt with finance, the power in seeing successful Asian Americans in positions of leadership, and what it means to make finance fun and accessible to our community and beyond.
Vivian Tu is a Wall Street veteran turning Finance into FUN-ance. Starting her career trading equities at J.P. Morgan, Vivian learned the personal finance basics from her colleagues and began to realize how little financial literacy is taught in schools. She didn't like how existing finance content was boring & only catered to “male & pale” audiences so she began to create her own. The underlying mission of Your Rich BFF is to make financial literacy free & accessible for women, people of color, and marginalized communities that have historically been underserved and underrepresented. By blending topics like investing, student debt, and home-buying, with pop culture anecdotes & funny personal stories, Vivian aims to make talking about money less taboo for the next generation of Rich BFFs!
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