Do You Need a Schtick for Your Brand?
Play • 21 min

Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona.

Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers.

https://getflywheel.com/friends/cc/

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