Beyond 8 Figures
Beyond 8 Figures
Mar 24, 2021
Experience Outweighs Enthusiasm Every Time with Steven Sashen, Xero Shoes
Play • 1 hr 33 min

On today’s podcast:

  • Catching up since the last show visit - 1:05
  • The history of modern athletic shoes - 9:13
  • Trends Sashen is seeing that aren’t beneficial - 23:45
  • A trend Sashen is liking - 25:47
  • “Experience outweighs enthusiasm every time” - 26:50
  • Probabilities of success - 29:30
  • Subscription models - 35:15
  • Sashen’s street performer days informed his abilities as an entrepreneur - 38:18
  • An evangelist for movement - 45:33
  • Profit motive - 49:49
  • Sashen’s legacy - 53:59
  • Mental accounting - 56:30
  • Reasons why Sashen brought on an equity partner - 1:14:50
  • There is no such thing as true to size - 1:22:00


Key Takeaways:

  • The modern athletic shoe is based on a design by Nike
  • Xero Shoes are made for people to use their feet naturally
  • The trend for real businesses that make real money is to build something that will last
  • Providing something of value or experience is the only way you’re going to make money
  • No matter how much money you have, you’ll still have mental accounting on certain things
  • You’ll make money if you figure out how to improve people’s lives


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