How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers."
Three ways to validate your product idea
1. Email 15 people in your niche and ask them if they'd pay for your product.
2. Use a landing page with an email sign-up form
People giving you their email address is one proxy for gauging interest. This is what Nathan Barry did with his first book:There's intention there. When you say "Sign-up to hear more about this book." The assumption there is that you're signing up because you want to buy it.
3. Do a webinar
A third way to validate your idea comes from Brennan Dunn. He thinks that doing a live webinar is a great first step. It's way easier to do a webinar (and see if anyone's interested) than write a book, or create software.
Podcast hosting provided by Transistor.fm.
Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.