Leela Srinivasan (CMO, SurveyMonkey)
39 min
Leela Srinivasan is CMO at SurveyMonkey. Before that she was CMO at Lever, VP Marketing at OpenTable, and Director of Marketing at LinkedIn. Follow her on Twitter @leelasrin.

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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Why Do Great Digital Agency Employees Leave?
Are you making the right hires for your agency team? Do you feel like your best agency employees don't stick around long enough? Most of your agency's success comes down to the people you surround yourself with. Hiring a team that supports your vision and grows with the agency is the key to success. In today's episode, we'll cover: * Does your agency foster career growth? * 3 strategies to help your agency succeed early. * How to find the right team members that will stick around. Today I sat down with Tom Yawney, director of business development at The Influence Agency, a digital marketing, and creative agency. After realizing there was no longer room for growth in his previous agency, Tom and his partners decided to start an agency of their own. He's here to talk about why he left his previous agency, what he's doing differently, and key strategies he has learned along the way. Does Your Agency Foster Career Growth? Have you ever spent time and money building a team, only to watch them one by one walk away? Are you struggling to understand why your top-performing team members don't seem to stick around? Tom says he never dreamed of being an agency owner, but he reached a point where there was no longer room for growth. As an agency owner, you need to provide opportunities for your team to bring new ideas and value to the agency. Your team should never feel like they are, as Tom felt, "stuck in a dead-end job." Too many agency owners have this hierarchy where they feel they know everything and just assign tasks. If you have ever uttered the phrase, "This is how we've always done it," it's probably time to make a change. Good employees get bored if they aren't given opportunities to challenge their evolving skills. If you hire the right people, it's your job to make sure you don't demotivate them. 3 Strategies to Help Your Agency Succeed Early Starting an agency is hard and those who don't know what they are doing can quickly fail. Tom says his agency's success is part strategic, part circumstantial. So what went right? * Knowledge in sales: Obviously sales are important to agency growth. At The Influence Agency, all four founders had a background in sales. It is possible to succeed without a background in sales, however, and most of the time an owner's passion is enough to create the sales hustle necessary for success. * Complementary skills: Tom and his partners quickly learned they had skills that would complement each other. This meant they could take care of a lot of the work themselves instead of contracting out. This allowed the agency to save money and start some financial momentum. * The right team: Your first few hires are one of the most important decisions you will make when you are first starting out. It's easy to get enamored by unique skills or an impressive resume, but Tom says you should hire for culture first. Is the person supportive? Do they bring good energy? Are they the right fit? When you bring on the right people, they can help take some of the pressure off your shoulders. How to Find the Right People for Your Team So how do you know if someone is a good fit? The most important thing to look at is character. This can be a little tricky, especially at the interview stage where the goal is to impress. At this stage, you want to look at thought-process, mindset, and attitude. Ask questions that will give you insight into someone's character: * Tell me about a manager you enjoyed working for; what worked? * How would you handle certain situations? * What do you like to do for fun? (I like to start with this one because it helps the person feel more relaxed). It's important to find a fit that is good for the agency and for the employee. This means you need to be transparent about the position the person will be entering as well. Culture and growth can have a big impact on the happiness of your team and your agency's success. When your team members feel valued and are given opportunities, they'll be more motivated to help your agency grow. Want to Scale Your Agency's Media Buying? Our sponsor, BuyerTool is a new tool agencies use to manage more ad accounts and clients. BuyerTool automatically builds your dashboard! It allows you to manage all of your ad accounts, team members, and clients from a single UI. Your team can do in minutes what used to take experts hours to accomplish. If you want to drastically streamline your media buying operations visit BuyerTool.io/Swenk and get a free 2-week trial just for Smart Agency podcast listeners.
24 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
The Hottest Social Media Trends You Should Pay Attention To For 2021
In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:25] An introduction to Hootsuite’s social media trends report. * [01:09] Which platforms investors are most excited about. * [01:40] How Eric’s usage of the different platforms compares to the findings. * [03:19] Using WhatsApp groups for marketing. * [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. * [05:16] Rankings for social platforms that are effective for reaching business goals. * [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview: * Hootsuite Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
7 min
Making It
Making It
Enterprise
How to fundraise with Actis Partner Hossam Abou Moussa (Ep 22)
In 20 years of working in private equity, Hossam Abou Moussa has seen the makings of great businesses across industries in Egypt and other emerging markets. At Actis, he is a partner in the private equity business, as well as chief operating officer of the unit. Actis is one of the leading investors in emerging markets, and currently operates roughly USD 10 bn under management. In Egypt, they have invested in some of Egypt’s biggest companies, including CIB, Edita, International Diagnostics Holding, and Fawry. In our last episode of the season and the year, Abou Moussa outlines the three fundamental aspects investors look for in a business and how to leverage them for fundraising, as well as how to choose a business partner or investor, and when to choose private equity as an option.   ** Subscribe to Making it here for free  https://bit.ly/35lugvb. ** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press.   Making It is grateful for the generous support of: CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories. The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt. You can learn about Actis here: https://www.act.is/ See omnystudio.com/listener for privacy information.
40 min
Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2018 Virtual events as a business
Watch the FULL program tbd About Allie Magyar This is the latest post from Mixergy Raw transcript Mixergy’s audio transcription is done by Speechpad Come back in a few days to get the full transcript of this program. Sponsored by Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they […] Allie Magyar is the founder of Hubb.me, a virtual event platform. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
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