Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Holding productive brainstorming sessions
• Keeping content up to date
• Planning out content creation
• Scaling HubSpot Academy internationally
• Solving problems for your customers
• Teaching the fundamentals of marketing