B2B Digitized Podcast
Mar 10, 2021
B2B Digitized Podcast | Trailer Episode
playlist_add
An introduction to the B2B Digitized Podcast from the host Joshua Feinberg. Learn why the podcast is being created, who it's for, and what you'll learn.
More episodes from B2B Digitized Podcast
Nov 10, 2021
Sarah Bedrick, Co-Founder at SaaS Academy Advisors
Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today.
Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
* Building an academy or university for your business
* Dealing with career baggage and using it to be a stronger person
* Focusing on industry training after customer success
* Inspiring others to take action and apply what they’ve learned
* Understanding what goes into the design of instructional videos
* Working with a mentor for greater success
playlist_add
Oct 20, 2021
Eric Peters, Senior Growth Product Manager at HubSpot
Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
* Holding productive brainstorming sessions
* Keeping content up to date
* Planning out content creation
* Scaling HubSpot Academy internationally
* Solving problems for your customers
* Teaching the fundamentals of marketing
playlist_add
Sep 22, 2021
Andy Young, Account Director at Skeleton Productions
Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
* Experimenting with different types of content to see what people want
* Getting to know your audience
* Helping prospects through long-form video content
* Learning where you can make the biggest impact for your client
* Testing content to create improvements
* Using video to educate and empower your prospects
playlist_add