4 days ago
How to Acquire & Grow an FBA Business
Alex Michael bought a wallet brand doing $650k on Amazon. Alex delves into how FBA works & what the growth levers are.
Themes from Alex's interview:
* Why ecommerce?
* Difficulty competing to buy an ecommerce business
* Process of a ecommerce acquisition with a Quiet Light listing
* Anatomy of the first call with a seller
* How to be a good buyer
* What to say to a seller in a competitive environment
* Diligencing an ecommerce business
* Cost breakdown of an FBA business
* Supply chain risk in ecommerce
* Promoting an FBA business on Amazon
* Amazon's PPC flywheel
* ACoS and TACoS
* Daily ad spend, net margins, revenue, SDE
* Platform risk with FBA businesses
* Adding a Shopify store to diversify distribution
Reach Alex at:
* LinkedIn
**** Register here for the live session with Chelsea Wood of the Acquisition Lab:
* What size of business should you buy?
Get complimentary due diligence on your acquisition's insurance & benefits program:
* Oberle Risk Strategies - Search Fund Team
Connect with Acquiring Minds:
* Connect with host Will Smith on LinkedIn
* Follow Will on Twitter
Links & mentions:
* Wallaroo Wallets
* Centurica
* Quiet Light
* Stephen Speer and eCommerce Lending