Acquiring Minds
Acquiring Minds
Aug 16, 2021
Acquiring an $8m Distressed E-Commerce Biz
Play • 44 min

Brute Force thrived during COVID, but 2021 hit hard. Sales plunged 60% in one month. Mike Brown bought it to fix it.

Themes from Mike’s interview: 

  • Why Mike was "acquisition curious" and what made him pull the trigger
  • Betting on yourself 
  • Unsexy local businesses vs. e-commerce 
  • How the iOS privacy updates are affecting e-commerce 
  • How Mike handled sales collapsing 60% from May to June 
  • Adversity making you -- or your business -- stronger (h/t Jocko Willink)

Reach Mike at: 

Official episode page & full show notes at

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