Atomic Media
Atomic Media
Aug 25, 2021
A Playbook for Brand-Driven Growth with Nelio Leone
Play • 33 min

The best way to measure a brand is by how strong a community they create, and building a strong community starts with adding and amplifying customer voices from day one.

It’s the difference between a conversation and a monologue.

When customers see their voices highlighted, they’re more likely to keep talking. Invest in that conversation, and you can build the kind of healthy dialogue that drives long-term connections.

This week, I'm joined by Nelio Leone. Nelio is the CEO and founder of Urban Monks and has led growth at some of the fastest growing brands. We dove into Nelio's playbook for "Brand Driven Growth" that applies a pre-testing framework from the corporate world to launching a new DTC brand, product, or project from scratch.

We also talked about...

  • How Nelio decided to join Careem.
  • Why community is the best measure of brand.
  • The cult of product at tech companies.
  • How to build a library of user generated content.

Today’s guest, Nelio Leone is the Founder of Urban Monks a growth marketing agency that helps brands successfully go to market with a proven blueprint for attracting raving fans. I'd love for you to reach out to him and let him know what you thought of this episode:

This is the fifth episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at

– Stuart

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