Atomic Media
Atomic Media
Jul 28, 2021
How to Make Marketing That Matters with Jay Acunzo
Play • 48 min

As consumers, our attention is constantly being pulled in different directions, and our feeds have become shouting matches between same-y voices promising the same basic things. Today’s guest, Jay Acunzo, has a motto: Don’t market more. Matter more. So in this episode we're exploring: Where that mantra comes from, and what it mean for brands trying to stand out in crowded industries?

We also talked about...

  • Why brands spend time shipping stuff that doesn't matter.
  • Why Jay believes brands should spend more time building deeper connections with their existing audience.
  • The types of feedback (not metrics) brands should look for when creating a show
  • How brands can invest in "Oh by the way" marketing without breaking the bank


CONNECT WITH JAY
Today’s guest, Jay Acunzo, is a speaker, author, and showrunner, and the host of some amazing podcasts. I'd love for you to reach out to him and tell him what you thought of this episode:


THANKS FOR LISTENING
This is the first episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart

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