Atomic Media
Atomic Media
Sep 15, 2021
Creating Content Loops with Stewart Hillhouse
Play • 39 min

"Within the first two seconds, they've already set up that the story, this guy's in a hurry. He's running around frantically about to run out the door, but then he pats his pockets and he's like, Oh, where are my keys? So now, you know, right away, what the tension is. He needs to find his keys because he needs to get going."

This week, I'm joined by Stewart Hillhouse. Stewart is a content creator, podcaster and a discerning student of content. We discussed the shifting landscape of content creation and how to intentionally improve your content with open and closed loops.

We also talked about...

  • Why the future of content creation distributed
  • Tactics for creating content that matches the channel
  • What you can learn from Apple commercials
  • How you can apply "loops" to content on any budget

Today’s guest, Stewart Hillhouse, is a Content Marketer at Demand Curve, the host of the Top of Mind podcast. I'd love for you to reach out to him and let him know what you thought of this episode:

This is the sixth episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at

– Stuart

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