How do you figure out which clients to go after?
Can you choose to target better clients and improve your business forever? Yes!
In this episode Philip Morgan and I talk about the exact step-by-step strategy Philip recommends to narrow in on your ideal client and choose a specialization.
He's helped dozens of designers, coders, and other freelancers become high-value consultants by specializing and we talked about how.
- Philip is the author of the Positioning Manual
- Philip wrote an excellent (and free) follow-up course to our conversation.
- Philip and I are in a small mastermind group where we talk about our businesses.
What's Rob up to?