Freelance
Nathan Barry, Convertkit: Rebranding
Jul 20, 2018 · 43 min
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For the curious...

On July 2nd, Convertkit announced they'd be rebranding to Seva. So I reached out to talk to Nathan Barry about the process of designing a new brand name in 2018.

Show Highlights

  • 1:30 - Why Nathan changed the name of his company and how Amazon influenced this huge decision.
  • 5:01 - Why Aweber and Constant Contact are going to fail and why Drip's rebrand didn't resonate with current customers.
  • 9:32 - Whether Nathan would blog if he were starting his company today.
  • 17:47 - How to actually promote your content in a smart way that optimizes for the long-term. 
  • 38:43 - How freelancers should think about the problems a CEO of a large-scale business before they pitch them.
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