Connecting to Your Audience with Illustrative Energy (Yocum, Friedeman, Adams, Miller, and Key)
Play • 1 hr 19 min

Deploying strong illustrations opens lines of connection with the audiences you serve.  Your audience could be a Sunday morning congregation, a negotiation table, a talk with a mentee, or any number of opportunities. This week and last week, I sat down with nine master storytellers to hear how they use what Alyce McKenzie calls “illustrative energy.” My favorite part of these interviews was when each guest had the opportunity to share a favorite story. 


Episode One - Drs. Matt Friedeman, Marion Platt III, Alyce McKenzie, and Commissioner Sue Swanson 


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Episode Two - Captain Antwann Yocum, Rev. Elijah Friedeman, Major Andy Miller, Jr., Dr. Don Adams, and Rev. Stan Key 


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Today’s episode is brought to you by two sponsors: 


Bill Roberts is a financial advisor, who has been serving the retirement planning and investment needs of individuals, families, non-profits, and churches for 25 years. He is a Certified Financial Planner and accredited investment fiduciary.  Bill specializes in working with Salvation Army employees and officers by helping them realize their financial goals. You can find out more about Bill’s business at


Keith Waters and his team at WPO Development do an amazing job helping non-profits and churches through mission planning studies, strategic plans, feasibility studies, and capital campaigns. We are honored to have Keith and WPO on the More to the Story team. You can find out more about them at or touch base directly with Keith at

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