#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
Play • 1 hr 5 min
Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies.

In this conversation, we talk to Alex about:
- Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted
- Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting
- His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies
- The pros and cons of monetizing through advertising versus subscriptions, and
- His personal strategies to avoid burning out

Brought to you by Means of Creation, an Every newsletter

Music by Keizo Fish
More episodes
Clear search
Close search
Google apps
Main menu